Lamble, Wayne (author), Seaman, Don (author), and Lamble: Professor, Faculty of Extension, University of Alberta, Edmonton, Alberta, Canada; Seaman: Professor, Educational Human Resource Development, College of Education, Texas A&M University, College Station, TX
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07359
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 46-56
Lindstrom, David E. (author / Professor of Rural Sociology, University of Illinois, Urbana, IL) and Professor of Rural Sociology, University of Illinois, Urbana, IL
Format:
Journal article
Publication Date:
1958-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05135
21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.
Fear, Frank A. (author), Lambur, Michael T. (author), Whalon, Mark E. (author), and Lambur: Michigan Cooperative Extension Service; Whalon: Department of Entomology, Michigan State University, East Lansing, MI; Fear: Department of Resource Development, Michigan State University, East Lansing, MI
Format:
Journal article
Publication Date:
1985
Published:
USA: Lanham, MD : The Entomological Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06942
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06710
Notes:
AGRICOLA CAT 91946501; Contains Table of Contents only, N.S.W., Australia : University of Newcastle, Department of Economics, [1988]. 29, [7] p. : ill., 1 map (Resource and development research papers ; no. 4. Research report or occasional paper, 0812-1664 ; no. 155.)
See abstract in folder of Document No. D06143., Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20., "eXtension has not been adopted among Iowa Extension professionals as founders intended it would be and has the potential to become a disruptive innovation..." Only 15 percent of study participants indicated using eXtension in their work.
Green, D.A.G. (author), Ng'ong'ola, D.H. (author), and Green: Senior Lecturer, University of Wales; Ng'ong'ola: Senior Lecturer, Agricultural Economics, University of Malawi
Format:
Journal article
Publication Date:
1992
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06978
