Choudhary, Kalyan Mal (author), Maharaja, Madhukar (author), and Agro-Economic Research Centre for the States of Gujarat and Rajasthan; Agro-Economic Research Centre for the States of Gujarat and Rajasthan
Format:
Journal article
Publication Date:
1966
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05156
Choukidar, V. V. (author), George, P.S. (author), and Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India; Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India
Format:
Journal article
Publication Date:
1972-09
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05343
Jha, P.N. (author), Shatawat, G.S. (author), and Department of Extension Education, University of Udaipur, India; Department of Extension Education, University of Udaipur, India
Format:
Journal article
Publication Date:
1972-03
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05338
Bhaskaran, C. (author), Menon, A.G.G. (author), Sushama, N.P. Kumari (author), and Agricultural Extension Department, College of Agriculture, Vellayami, Kerala, India
Format:
Journal article
Publication Date:
1981-06
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08072
Joshi, Pushkar Lal (author / Division of Economics and Extension, I.C.A.R., Central Arid Zone Research Institute, Jodhpur (Rajasthan), India) and Division of Economics and Extension, I.C.A.R., Central Arid Zone Research Institute, Jodhpur (Rajasthan), India
Format:
Journal article
Publication Date:
1977-08
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B05005
21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.
See abstract in folder of Document No. D06143., Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20., "eXtension has not been adopted among Iowa Extension professionals as founders intended it would be and has the potential to become a disruptive innovation..." Only 15 percent of study participants indicated using eXtension in their work.
