Abbott, Eric A. (author / Department of Journalism and Mass Communication, Iowa State University) and Department of Journalism and Mass Communication, Iowa State University
Format:
Conference paper
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04060
Notes:
James F. Evans Collection, Mimeographed, 1989. 14 p. paper presented at the NCR90 Communication Research Meeting; 1989 October 25; Ohio State University, Columbus, OH
Abbott, Eric A. (author / Greenlee School of Journalism and Communication) and Iowa State University
Format:
Paper
Publication Date:
2004-06-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21022
Notes:
Paper presented to Research Special Interest Group, Association for Communication Excellence, for presentation at its international meeting, Lake Tahoe, Nevada, June 20-24. Paul Yarbrough, emeritus professor, Cornell University, contributed to the design of the study., 16 p., A total of 226 Iowa farm households with computers were surveyed in 2001 about their use of the Internet for both farm and non-farm uses. Of the 111 farmers (49%) that responded, 87 (78%) used the Internet. Results showed heavy Internet use by multiple household members (farmer, spouse and children), especially for information-seeking and email activities. Use of the Internet for transactions was limited. Farmers were more likely to seek farm decision information, whereas children were more likely to play games and use the Internet for school activities. Spouses used the Internet mostly for email. Farmers now regard the Internet as an essential tool for gathering information they couldn't find elsewhere. Implications for communicators are that the Internet should now be part of the information plan for all communicators serving rural farm audiences, both for farm and non-farm information. Extension and other trusted sources should spend more time guiding clients to trustworthy sites for information.
Abbott, Eric A. (author), Schmidt, Allan G. (author), and Yarbrough, J. Paul (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29076
Notes:
Pages 201-226 in Peter F. Korsching, Patricia C. Hipple and Eric A. Abbott (eds.), Having all the right connections: telecommunications and rural viability. Praeger, Westport, Connecticut. 348 pages.
