Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02960
Notes:
Website of International Public Relations Association. Article 134. 5 pages., Report of an award-winning public relations project in the Environmental category involving redevelopment of a small farming community in southeastern Turkey. Part of it involved encouraging production of saffron rather than cotton (which requires more water).
Emphasis on a farmer-centered approach by Extension rather than a top-down approach. "...farmers are still in control of which new technologies they will accept, and understanding must precede adoption."
Qaim, Matin (author), Kathage, Jonas (author), Kassie, Menale (author), and Shiferaw, Bekele (author)
Format:
Paper
Publication Date:
2013-02
Published:
Tanzania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00902
Notes:
GlobalFood Discussion Paper No. 19, RTG 1666 GlobalFood, Transformation of global agri-food systems: trends, driving forces and implications for developing countries, Georg-August-University of Gottingen, Gottingen, Germany, February 2013. 28 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12371
Notes:
Francis C. Byrnes Collection, Chapter 33 in Borton, Raymond E. (ed.), Case studies to accompany Getting Agriculture Moving. Agricultural Development Council, New York, NY. 1967. 302 p.
