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102. Participatory Agricultural Extension from the Prospective of Audience-centered Communication Theory
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zhao, Di (author) and Wang, De-hai (author)
- Format:
- Online journal article
- Publication Date:
- 2010-01-01
- Published:
- USA: EconPapers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: + Document Number: D10317
- Journal Title:
- Asian Agricultural Research
- Journal Title Details:
- 2(3) : 27-30
- Notes:
- 4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.
103. Power in empowerment: role of community media in bringing governance at local level
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Murada, Pooja O. (author) and Khanna, Charu (author)
- Format:
- Working paper
- Publication Date:
- 2014-12-01
- Published:
- Bangladesh: Bangladesh Institute of ICT in Development & the University of Liberal Arts Bangladesh
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08749
- Journal Title:
- ICT for Development Working Papers Series
- Journal Title Details:
- 4 (2): 61-81
104. Property, access, exclusion: Agribusiness venture agreements in the Philippines
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rosete, Alfredo R.M. (author)
- Format:
- journal article
- Publication Date:
- 2020-08-21
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11879
- Journal Title:
- Journal of rural studies
- Journal Title Details:
- Vol. 79
- Notes:
- 9 pages, via online journal, Economists have touted partnerships between smallholders and agribusiness firms that cultivate high-valued export crops as a means of raising smallholder incomes and achieving rural development. However, some case studies show that such partnerships can deny smallholders the ability to benefit from their lands. This essay examines how this dynamic occurs by comparing the experiences of agrarian reform beneficiaries (ARBs) in the Davao Region of the Philippines. The paper finds that contracts which deny ARBs the benefit of their holdings are those that deprive them of key abilities such as determining who can use land and withdraw it from a partnership. Such contracts arise when ARB groups lack attributes that enhance their capacity for collective action, information gathering, and legal advocacy.
105. Quality of life among rural Nigerian women: the role of information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zaid, Yetunde Abosed (author) and Popoola, S. O. (author)
- Format:
- Journal article
- Publication Date:
- 2010-10
- Published:
- Nigeria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06923
- Journal Title:
- Library Philosophy and Practice
- Journal Title Details:
- pp. 1-11
106. Radio and mobile phone ownership or access by smallholder farmers of eastern Uganda and its potential use for push-pull technology dissemination
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hailu, Girma (author), Khan, Zeyaur R. (author), Pittchar, Jimmy O. (author), and Ochatum, Nathan (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- ESci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11158
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 5(2)
- Notes:
- 10 pages., via online journal., A baseline survey of ownership or access to radio and mobile phone was conducted in seven districts of eastern Uganda in 2015. The purpose of this survey was to assess the role of radio and modern communication technologies to promote push-pull technology as an integrated management approach to control striga and stemborer and improve soil fertility. The selected districts are where icipe is currently disseminating the technology. The survey was conducted from seven districts where 30 respondents from each were identified for the study. Semi structured questionnaires were administered where data including household demography, ownership and or access to radio and mobile phone was collected. The data were analyzed using STATA (version 13). The findings show that there are over eight (Ateso, Luganda, Samia, Japadhola, Lugisu, Lusoga, Kiswahili, and English) languages spoken in the surveyed districts. Most of the respondents speak more than one language. Overall, ownership of radio and mobile phone was at 82% and 87% respectively with slight differences between men and women. Moreover, those who do not own radio and mobile phones also stated that they have access to one. On average, 83% of the respondents (174 out of 210) said that they do receive text messages, whereas, only 53% of the respondents indicated that they also send text messages. A great proportion of the respondents (91%, 80%, and 77%) received agricultural, weather and market information through the radio. Over 65% of the respondents reported benefiting from the agricultural programs broadcasted via radio. 45 and 50% stated that they benefitted from market and weather information. However, the level of benefit rendered from mobile phones with regard to agricultural, market and weather information was negligible. The study showed that radio and mobile phones are best suited mass communication media to transfer technologies such as push-pull to address cross-cutting problems such as striga, cereal stem borer and low soil fertility. It will strengthen the agricultural extension service delivery at large.
107. Reaching rural communities: increasing access to disability research information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- National Center for the Dissemination of Disability Research (author)
- Format:
- Newsletter article
- Publication Date:
- 2002
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23443
- Journal Title:
- The Research Exchange Newsletter
- Journal Title Details:
- 7(2)
- Notes:
- Studies of the demography of disability in rural America show that non-metropolitan areas have the highest percentage of people with disabilities, including people with severe disabilities. What are the barriers to dissemination of information to rural people with disabilities? This brief article outlines several barriers, including rural isolation, which can create communication barriers when the sources of information are people perceived as "outsiders."
108. Recent communications studies at Cornell University
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- study summary
- Publication Date:
- 1985-10-23
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09879
- Notes:
- NCR-90 Collection, Department of Communication Arts, Cornell University. 20 pages.
109. Risk, trust and knowledge networks in farmers' learning
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sligo, F.X. (author), Massey, Claire (author), and Department of Communication and Journalism, Massey University Massey University, New Zealand Centre for SME Research
- Format:
- Journal article
- Publication Date:
- 2007-04
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10440
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 23(2) : 170-182
- Notes:
- 13 pages., Via online journal., This study reports on New Zealand dairy farmers’ access to and use of information as mediated through conditions of risk and trust within the context of their interpersonal social networks. We located participants’ reports of their information use within their perceived environments of trust and risk, following Giddens's [1990. The consequences of modernity. Polity Press, Stanford, CA] typology of trust and risk in pre-modernity and modernity. The research participants were constant users of interpersonal and print information from numerous sources, and monitored their incoming data in the light of strategic needs, reflecting their roles as both farming practitioners and business owners. Socio-spatial knowledge networks (SSKNs) combine individuals’ explanatory cognitive models of information acquisition and use with a micro-geographical analysis of their interpersonal networks. The participants showed characteristics of pre-modern, modern and even post-modern society in respect of their use of complex interactional forms, as well as a blending of individualistic and communitarian practices and concerns in their professional and personal lives.
110. Role of mass media in promoting agricultural information among farmers of district Nankana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Javaid, Umbreen (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- Pakistan: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10647
- Journal Title:
- Pakistan Journal of Agricultural Sciences
- Journal Title Details:
- 54(3) 711-715
- Notes:
- 6 pages., via online journal., The role of media in agricultural sector in Pakistan is considerably high and in case of Punjab its role becomes manifold. In such a backdrop, this study was carried out to explore the relevance and effectiveness of media (TV and Radio) for farmers in providing agricultural information. The effectiveness of media was assessed by investigating the access to and availability of the sources used, frequency, preferred medium (language) of the source and the coverage of factors affecting agricultural productivity by the source. For this purpose, District Nankana Sahib of Punjab was selected. Multistage sampling technique was employed to select two tehsils (Shahkot and Sangla Hill) of Nankana Sahib randomly. Further, five villages from these two tehsils were selected conveniently and 90 farmers were approached employing convenient sampling technique. The findings imply that TV and Radio subscribers are considerably high but the usage of media for agriculture information is not as effective as it should be. The study revealed that most of the participants had access to TV and radio but preferred brochures, pamphlets, newspapers, agents of pesticide companies and fellow farmers for acquiring relevant information. Most of the agricultural information delivered through TV and radio was in Urdu while the participants showed their preference for Punjabi or local language as a medium of such information. As for coverage of factors affecting agricultural productivity, weather forecast, plant protection measures, livestock and sowing methods were given extensive coverage while machinery and crop variety were slightly covered.