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    32. Internet Usage in Agricultural Extension Activities in Lampung Province, Indonesia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Listiana, Indah (author), Sumardjo (author), Sadono, Dwi (author), Tjitropranoto, Prabowo (author), and Ariyanto, Dafit (author)
    Format:
    Online journal article
    Publication Date:
    2019-10
    Published:
    Blue Eyes Intelligence Engineering & Sciences Publication
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11596
    Journal Title:
    International Journal of Innovative Technology and Exploring Engineering
    Journal Title Details:
    8(12): 1486-1493
    Notes:
    8 pages., via online journal., ow internet usage by extension agent, impact on the inhibition of the flow of information to the farmers and lead to the income received by farmers. In the digital era today, if the extension agent is not encouraged to use the internet then they will be left behind and will be left out by the farmers. This study aimed to (1) analyze the internet availability in Lampung Province (2) to analyze the level of internet usage for extension agent in Lampung and (3) to analyze factors influencing internet usage of extension agent. This research was conducted in Lampung Province with analysis unit of extension agent in the office of BP3K (Extension Agency of Agriculture, Fisheries, and Forestry) which has been facilitated by computer and internet network. Respondents consisted of 355 extension agent served in BP3K. Multiple Linear Regression Analysis was used to determine the effect of independent variables on the dependent variable. The availability of facilities and internet network in Extension Offices is not sufficient even extension agent used their private facilities. The Internet network had reached the remote areas very well in spreading and transmitting information. Almost all extension agent have internet-connected devices and internet-based applications. Extension agents facilitated by computer and internet network communicating using social media, however capabilities in using the internet to search information related agricultural technology remained low. The use of the internet by extension agent was influenced by the nature of internet innovation, the number of Internet-based applications and the amount of existed hardware.

    33. Media coverage of toxic risks: a content analysis of pediatric environmental health information available to new and expecting mothers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mello, Susan (author)
    Format:
    Journal article
    Publication Date:
    2015-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07021
    Journal Title:
    Health Communication
    Journal Title Details:
    30(12) : 1245-1255

    34. Navigating farming risks by simultaneous diversification and credit through formal and informal communication channel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ullah, Raza (author), Rehman, Mariam (author), Anjum, Maria (author), Kamran, Muhammad Asif (author), Bakhsh, Khuda (author), Saboor, Abdul (author), and Lahore College for Women University, Lahore Nuclear Institute for Agriculture and Biology, Faisalabad COMSATS Institute of Information Technology, Vehari PMAS Arid Agriculture University, Rawalpindi
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Pakistan: Asianet-Pakistan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08246
    Journal Title:
    Pakistan Journal of Agricultural Research
    Journal Title Details:
    29 (4): 381-391

    36. Participatory Agricultural Extension from the Prospective of Audience-centered Communication Theory

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zhao, Di (author) and Wang, De-hai (author)
    Format:
    Online journal article
    Publication Date:
    2010-01-01
    Published:
    USA: EconPapers
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: + Document Number: D10317
    Journal Title:
    Asian Agricultural Research
    Journal Title Details:
    2(3) : 27-30
    Notes:
    4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.

    38. Radio and mobile phone ownership or access by smallholder farmers of eastern Uganda and its potential use for push-pull technology dissemination

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hailu, Girma (author), Khan, Zeyaur R. (author), Pittchar, Jimmy O. (author), and Ochatum, Nathan (author)
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    ESci Journals Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11158
    Journal Title:
    International Journal of Agricultural Extension
    Journal Title Details:
    5(2)
    Notes:
    10 pages., via online journal., A baseline survey of ownership or access to radio and mobile phone was conducted in seven districts of eastern Uganda in 2015. The purpose of this survey was to assess the role of radio and modern communication technologies to promote push-pull technology as an integrated management approach to control striga and stemborer and improve soil fertility. The selected districts are where icipe is currently disseminating the technology. The survey was conducted from seven districts where 30 respondents from each were identified for the study. Semi structured questionnaires were administered where data including household demography, ownership and or access to radio and mobile phone was collected. The data were analyzed using STATA (version 13). The findings show that there are over eight (Ateso, Luganda, Samia, Japadhola, Lugisu, Lusoga, Kiswahili, and English) languages spoken in the surveyed districts. Most of the respondents speak more than one language. Overall, ownership of radio and mobile phone was at 82% and 87% respectively with slight differences between men and women. Moreover, those who do not own radio and mobile phones also stated that they have access to one. On average, 83% of the respondents (174 out of 210) said that they do receive text messages, whereas, only 53% of the respondents indicated that they also send text messages. A great proportion of the respondents (91%, 80%, and 77%) received agricultural, weather and market information through the radio. Over 65% of the respondents reported benefiting from the agricultural programs broadcasted via radio. 45 and 50% stated that they benefitted from market and weather information. However, the level of benefit rendered from mobile phones with regard to agricultural, market and weather information was negligible. The study showed that radio and mobile phones are best suited mass communication media to transfer technologies such as push-pull to address cross-cutting problems such as striga, cereal stem borer and low soil fertility. It will strengthen the agricultural extension service delivery at large.

    39. Risk, trust and knowledge networks in farmers' learning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sligo, F.X. (author), Massey, Claire (author), and Department of Communication and Journalism, Massey University Massey University, New Zealand Centre for SME Research
    Format:
    Journal article
    Publication Date:
    2007-04
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10440
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    23(2) : 170-182
    Notes:
    13 pages., Via online journal., This study reports on New Zealand dairy farmers’ access to and use of information as mediated through conditions of risk and trust within the context of their interpersonal social networks. We located participants’ reports of their information use within their perceived environments of trust and risk, following Giddens's [1990. The consequences of modernity. Polity Press, Stanford, CA] typology of trust and risk in pre-modernity and modernity. The research participants were constant users of interpersonal and print information from numerous sources, and monitored their incoming data in the light of strategic needs, reflecting their roles as both farming practitioners and business owners. Socio-spatial knowledge networks (SSKNs) combine individuals’ explanatory cognitive models of information acquisition and use with a micro-geographical analysis of their interpersonal networks. The participants showed characteristics of pre-modern, modern and even post-modern society in respect of their use of complex interactional forms, as well as a blending of individualistic and communitarian practices and concerns in their professional and personal lives.

    40. Role of mass media in promoting agricultural information among farmers of district Nankana

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Javaid, Umbreen (author)
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    Pakistan: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10647
    Journal Title:
    Pakistan Journal of Agricultural Sciences
    Journal Title Details:
    54(3) 711-715
    Notes:
    6 pages., via online journal., The role of media in agricultural sector in Pakistan is considerably high and in case of Punjab its role becomes manifold. In such a backdrop, this study was carried out to explore the relevance and effectiveness of media (TV and Radio) for farmers in providing agricultural information. The effectiveness of media was assessed by investigating the access to and availability of the sources used, frequency, preferred medium (language) of the source and the coverage of factors affecting agricultural productivity by the source. For this purpose, District Nankana Sahib of Punjab was selected. Multistage sampling technique was employed to select two tehsils (Shahkot and Sangla Hill) of Nankana Sahib randomly. Further, five villages from these two tehsils were selected conveniently and 90 farmers were approached employing convenient sampling technique. The findings imply that TV and Radio subscribers are considerably high but the usage of media for agriculture information is not as effective as it should be. The study revealed that most of the participants had access to TV and radio but preferred brochures, pamphlets, newspapers, agents of pesticide companies and fellow farmers for acquiring relevant information. Most of the agricultural information delivered through TV and radio was in Urdu while the participants showed their preference for Punjabi or local language as a medium of such information. As for coverage of factors affecting agricultural productivity, weather forecast, plant protection measures, livestock and sowing methods were given extensive coverage while machinery and crop variety were slightly covered.