Conference paper / Journal article, This study examined farmers’ readiness to assess social media as agro-information reception tool in the study area. An interview guide was used in collecting data from 120 farmers who were randomly selected. Data collected were analysed with the aid frequency counts percentages and logit regression. The results showed that half of the respondents (50%) had primary education. About 90% were aware of whatsapp and 12.6% were aware of blogs, respectively. Education, farming experience, membership of farmers’ group and extension access were the variables that positively influence farmers’ readiness to assesssocial media as agro-information reception tool while respondents’ age negatively influence readiness to assess social media. Enlightenment programmes for farmers on the use of social media and an improved extension services to keep the farmers acquainted with the benefits of social media.
15 pages, In the development process, Information and Communication Technologies (ICTs), which also commonly referred to as electronic media or cyber media have been acknowledged as a new instrument that could facilitate the need of new information and innovation for rural people or farmers. However, several studies reported that extension and communication based electronic media in developing countries encounter more problems rather than in developed countries. This research aims to investigate the ownership, access, utilization or functions of ICTs for obtaining information supporting the daily life of farmers and for promoting various farming activities in the coastal area of Kulon Progo Regency Yogyakarta. The research method of the study was a descriptive method that has been conducted by a mixed method. The study found that in line with modernization in agriculture, farmers have been using conventional and new electronic media including television, radio and mobile phone with function for getting new information. Conventional electronic media are still dominant while the use of new electronic media has been gradually increasing. Information gathered from ICTs includes social, cultural, economic, health and environmental issues. The use of new electronic media particularly the internet via smartphone has newly started to be utilized among farmers in the coastal farming area who intensively engaged in horticulture crops cultivation mainly for getting and exchange the market information. Information on technological innovation is still dominant among farmers. Better infrastructure and mobility access, improvement of telecommunication network and development of content and format of information provided by new media will be prospective in the future.
