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1. How to develop international advertising campaigns that work: the example of the European food and beverage sector

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Appelbaum, Ullrich (author) and food (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
Journal Title:: International Journal of Advertising
Journal Title Details:: 12(3) : 223-241

2. Reputation - I'll buy that

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walshe, Peter (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: International: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02955
Journal Title:: Frontline
Notes:: Article ID: 188. 4 pages.