Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:
Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Frewer, L.J. (author), Rowe, G. (author), Krystallis, A. (author), Houghton, J.R. (author), Van Kleef, E. (author), Pfenning, U. (author), Van Dijk, H. (author), and Van der Lans, I.A. (author)
Format:
Journal article
Publication Date:
2007-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27266
Van Dijk, Heleen (author), Houghton, Julie (author), Van Kleef, Ellen (author), Van der Lans, Ivo. (author), Rowe, Gene (author), and Frewer, Lynn (author)
Format:
Journal article
Publication Date:
2008-03
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02962
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24024
Notes:
Third edition. PR in Practice Series, Chartered Institute of Public Relations. 236 pages., Includes case reports about (a) Monsanto's unsuccessful effort to introduce genetically modified crops in Europe and (b) the mad cow disease (BSE) drama in the United Kingdom.