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    Start Over Subject Term UK Subject Term animal health Subject Term beef

    2. Controversies in food and agricultural marketing: the consumer's view

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walley, Keith (author), Custance, Paul (author), and Parsons, Stephen (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29849
    Notes:
    Pages 197-219 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    9. Media and health

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Book
    Publication Date:
    2002
    Published:
    International: Sage Publications, London, England.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18109
    Notes:
    244 pages., Chapter 4 includes discussion about food scares, particularly involving salmonella in eggs and bovine spongiform encelphalopathy (BSE)("Mad Cow Disease").

    10. USDA's PR strategy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1996
    Published:
    International: Center for Media and Democracy, Madison, Wisconsin
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23344
    Journal Title:
    PR Watch
    Journal Title Details:
    3(1)
    Notes:
    Extracts from a government public relations strategy document for handling the Mad Cow Disease problem in the United States. The document was obtained through a Freedom of Information Act investigation. Subtitle: USDA's Animal and Plant Health Inspection Service (APHIS) 1991bovine spongiform encephalopathy public relations.