Naile, Traci L. (author), Pritchett, Kelly M. (author), Murphrey, Theresa P. (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Format:
Abstract
Publication Date:
2012-06-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00611
Notes:
2012 research conference of the Association for Communication Excellence (ACE) in Annapolis, Maryland, June 11,2012. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08515
Notes:
Story 15 in Clare Pedrick, Web 2.0 and social media: a life-changing pathway for agricultural development actors. Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands. 66 pages.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
