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    6. Communicating climate change: a qualitative study exploring how communicators and educators are approaching climate-change discussions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rohling, Katie (author), Wandersee, Cassie (author), Baker, Lauri M. (author), and Tomlinson, Peter (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11431
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(3) : 83-92
    Notes:
    Online via publication website., The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing their discussions about climate change with agricultural producers. Researchers used semi-structured telephone interviews to gather information. Findings touched on communications factors such as audience analysis, appropriate terminology, localization of information, framing messages, and information sources.

    7. Consumer attention, engagement and market shares: evidence from the carbonated soft drinks market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Liu, Yizao (author) and Rui, Huaxia (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02716
    Notes:
    Paper presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 14 pages.