Shan, Liran Christine (author), Panagiotopoulos, Panagiotis (author), Regan, Aine (author), De Brun, Aoife (author), Barnett, Julie (author), Wall, Patrick (author), and McConnon, Aine (author)
Format:
Journal article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11599
5 pages., Online via UI e-subscription, Researchers examined the use and impact of social media on two-way communication between consumers and public organizations in the food safety and nutrition area. Findings indicated that social media penetrated and brought new opportunities to interactions between food organizations and the public.
Naile, Traci L. (author) and Charanza, Ashley D. (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01532
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Birmingham, Alabama, February 5-6, 2012. 23 pages.
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
Via online issue. 1 page., Describes early results of the #oink Twitter campaign urging the public and the media to stop the reference to "swine flu" and instead refer to it as "H1N1 flu."
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
