12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
Meyer, Christian (author), Hamer, Martin (author), Terlau, Wiltrud (author), Raithel, Johannes (author), and Pongratz, Patrick (author)
Format:
Paper
Publication Date:
2015
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06581
Notes:
Presented at the International European Forum on System Dynamics and Innovation in Food Networks>2015 International European Forum, Innsbruk-Igls, Austria, February 9-13, 2015. 10 pages.
