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    Start Over Subject Term TikTok Subject Term engagement Subject Term social media

    1. NYC [New York City] fruit influencer: Here's how to market your company on social media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sowder, Amy (author)
    Format:
    Journal article
    Publication Date:
    2021-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12178
    Journal Title:
    Packer
    Notes:
    Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.

    2. TikTok, tomatoes, and teenagers: ssing new social media apps to connect extension education with younger audiences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simpson, Coleman K. (author) and Donaldson, Joseph L. (author)
    Format:
    Journal article
    Publication Date:
    2022-09-21
    Published:
    USA: Clemson University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12969
    Journal Title:
    Journal of Extension
    Journal Title Details:
    V.60, N.3
    Notes:
    5 pages, Social media usage has precipitated changes in Cooperative Extension’s delivery of programs to amplify involvement with selected audiences and it is important that we craft relevant content for a variety of audiences. Current research tells us that social media and related content can enrich education and can create broader audiences for programming. Resources like blogs, podcasts, and geofilters have shown to be received positively by a wide range of audiences and have created greater rates of engagement. Yet, one platform that has received limited attention is TikTok, perhaps due to TikTok’s mixed reviews in educational systems. With current trends showing that 48% of 18-29 year olds are using the app, we believe that TikTok has great potential for connecting audiences with research-based information and engaging previously unreached communities.