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    73. Understanding indigenous knowledge: bridging the knowledge gap through a knowledge creation model for agricultural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stilwell, Christine (author), Lwoga, Edda T. (author), and Ngulube, Patrick (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Tanzania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00282
    Journal Title:
    SA Journal of Information Management
    Journal Title Details:
    12(1), Art. #436

    75. Using visual pedagogy to tell our stories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LaBelle, Chris (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00321
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(1) : 6-14

    76. Video-mediated farmer-to-farmer learning for sustainable agriculture: a scoping study for SDC (Swiss Agency for Development and Cooperation), SAI Platform (Sustainable Agriculture Initiative) and GFRAS (Global Forum for Rural Advisory Services)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van Mele, Paul (author) and AgroInsight, Ghent, Belgium.
    Format:
    Report
    Publication Date:
    2011-10-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00507
    Notes:
    Via website. 47 pages.

    77. Videos signify new marketing trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    2009-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29259
    Journal Title:
    Prairie Farmer
    Journal Title Details:
    181(8) : MP1
    Notes:
    Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.

    79. What makes a non-professional video go viral: a case study of "I'm farming and I grow it"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elliott, Lindsey (author)
    Format:
    Thesis
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11823
    Notes:
    Thesis in partial fulfillment of a Master of Science degree, A.Q. Miller School of Journalism, Kansas State University, Manhattan. 103 pages. Retrieved by online keyword searching. Only the title page, abstract, content section, and discussion section are printed for reference., Case analysis of a video that went viral, "I'm farming and I grow it." It was created by three Kansas farm boys. Author used two theories, Uses and Gratifications and Two-Step Flow, to identify key factors in the success. The study also provided a model to help a non-professional video go viral, based on previous research and this case study.

    80. When old radio dogs learn to use pics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tompkins, Al (author)
    Format:
    Commentary
    Publication Date:
    2007-06-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26006
    Notes:
    Via Poynter Online. 4 pages., Describes multimedia reporting effort of Howard Berkes, rural affairs correspondent for National Public Radio.