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2. Factors affecting paddy farmers' perception of utilizing agricultural machines in Indonesia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pullaila, Ani (author), Amrullah, Eka Rastiyanto (author), Astuti, Yati (author), and Ishida, Akira (author)
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- Indonesia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12002
- Journal Title:
- Journal of Agricultural Extension and Rural Development
- Journal Title Details:
- 10(8) : 150-157
- Notes:
- 8 pages, Online via UI Library electronic subscription., Research identified factors farmers' negative perception on utilizing rice transplanters and combine harvesters. Findings suggested that government agricultural extension services play a significant role in lessening farmers' negative perceptions.
3. The role of education in social media adoption of small and medium livestock-based food enterprises
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Syahlani, S. P. (author), Haryadi, F. T. (author), Abdillah, W. (author), and Widyaswara, A. S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- IOP Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11504
- Journal Title:
- IOP Conference Series: Earth and Environmental Science
- Journal Title Details:
- 387: 1-5
- Notes:
- 6 pages., via online journal., Technology Acceptance Model (TAM) is commonly applied to analyse contributions of determinant variables on the adoption of communications technology. However, identifying external variables that affect technology adoption need to explore. This research is aimed to identify the role of education variable in the technology adoption. The study was conducted by survey design. One hundred respondents were determined by judgmental sampling method with criterion that respondents are owners or manager of small medium enterprises that use livestock-based product such as meat, eggs and milk in Bantul Regency, Special Province of Yogyakarta. The research showed that Perceived Ease of Use affected Perceived Usefulness (p≤0.001), and both of those variables were critical factors for Attitude Toward Social Media Use (p≤0.001). The study revealed that Intention to Adopt Social Media is affected by Attitude Toward Social Media Use and Perceived Usefulness (p≤0.001). Then, the test found that education moderates relationships between Attitude Toward Social Media Use and more influential users on those with lower education backgrounds (p≤0.05). Even so, education did not moderate relationships between Perceived Usefulness and Intention to Adopt Social Media. In short, the proposed model was able slightly higher in explaining compare to the original TAM.