India: International Program for Agricultural Knowledge Systems (INTERPAKS), Office of International Agriculture, University of Illinois, Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07292
India (Southern, Asia), agricultural, information, cell phones, extension systems, advisory services, technology, To achieve gainful development in agriculture to ensure food security in the north-eastern Himalayan region of India, an initiative was taken to develop mobile phone based agro-advisory system with the objective to empower the farmers by providing right information at right time through Information and Communication Technol- ogy mediated extension approach. 2000 farmers and farm women were selected as beneficiaries through snowball sampling method based on certain criteria. The major features of the system to deliver the farm advices (Pull Based) and information services (Push Based) through toll free Interactive Voice Response System (IVRS), Smart Phone Application, Mobile phone and Web based agriculture advisory system. It was found that on an average almost 200 advisories were provided every month, which even shoot up to almost 300 calls per month in the peak Kharif seasons as bulk of the advisories were provided during the months of May to November as most number of calls from the farmers came during the period. Majority of the advisories were provided on fishery management practices (17.32%), source of seed (9.95%), livestock management (9.18%), disease and pest management of crops (8.75%), training information (9.35%), rural development schemes (7.76%) etc. Moreover, the inclusion of need based train- ing component and convergence with different extension functionaries helped to develop an ICT based Stakeholder Interface (Experts-Line Departments-Agripreneurs-Farmers) in the field of agriculture in the region. This alternate extension system also helped to develop better rapport with the farmers and can be replicated in other hilly region of the world.
13 pages., The Internet is booming with need-based information and communication technologies (ICTs) catering to the needs of a huge number of farmers. For dissemination of scientific dairy practices a need-based Web Module for Scientific Dairy Practices (WMSDP) was developed. A total of 120 farmers from Jammu District and 20 scientists from the Sher-E-Kashmir University of Agricultural Sciences & Technology of Jammu were selected by proportionate random sampling for assessing and prioritizing the information needs of the farmers. Information on healthcare management was highly required by the farmers, followed by information on fodder production and management, general management, nutrition and feeding, and least on breeding and reproduction. The scientists prioritized information on general management as most required, followed by information on healthcare management, breeding and reproduction, nutrition and feeding, and least on fodder production and management. Keeping the information needs of the farmers and priority of the scientists in mind, an interactive IT-enabled web module was developed using the latest Microsoft dot (.) net technology. The perceived utility of WMSDP was calculated based on six indicators and the overall perceived utility score was found to be 11.18 out of 12.00. ICT tools like WMSDP can be an excellent medium for dissemination of required information to the farmers.
