Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36208
Notes:
Section 2 in Don Richardson and Lynnita Paisley (eds.), The first mile of connectivity, Communication for Development, Food and Agriculture Organization of the United Nations, Rome, Italy. Via online. 8 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02269
Notes:
Pages 213-221 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages., Documentary film maker describes a trip down the Yamuna River.
It is an acknowledged fact that agro chemicals specially fertilizer was the fuel that sparked off the ignition of green revolution. Attempts are being made constantly by all those connected directly -- manufacturers, marketeers, distributors, dealers and indirectly -- Department of Agriculture, Cooperatives, Extension Agencies to reach the message to the farming community most effectively. In this process, various media are used as tools. Despite three decades of continuous work, the impact of the result is not commensurate with the efforts. An attempt is made in this paper to analyze each activity critically and scope for improvement. This has been the outcome after a study in 190 villages of southern Karnataka covering about 5,000 farmers by the writer. No importance has been attached to statistics, obviously to make it relatively simpler and more readable. (original)
