Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36985
Notes:
5 pages., Describes process and outcomes of a four-day workshop in Orissa, India, involving representatives of several organizations that have been actively involved in the farmer-led approach.
India: East -West Communication Institute, East-West Center, Hawaii.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14253
Notes:
Pages 175-192 in Godwin C. Chu, Syed A. Rahim and D. Lawrence Kincaid (eds.), Communication for group transformation in development. Communication Monographs, Number 2. 424 pages.
Singh, Y.P. (author / Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India) and Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India
Format:
Book
Publication Date:
1965
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05107
Notes:
Evans, cited reference; table of contents, summary only, Agra, India: Satish Book Enterprise, 1965. 204 p.
