Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12863
Notes:
Chapter 11 in Anjan Kumar Banerji (ed.), Communication and development. Department of Journalism and Mass Communication, Banaras Hindu University, Varanasi, India. 135 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21683
Notes:
Pages 152-161 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17060
Notes:
Pages 213-222 in Jan Servaes, Thomas L. Jacobson and Shirley A White (eds.), Participatory communication for social change. Sage Publications, New Delhi. 286 pages.
Tripp, Robert (author), Padre, Shree (author / Agricultural Research in Extenstion Network), Sudarshana (author), and Agricultural Research in Extension Network, United Kingdom
Format:
Report
Publication Date:
2003-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21063
Notes:
AgREN Network Paper No. 128. 10 pages, Adike Pathrike is a monthly farm magazine catering to cash-crop growers in parts of Karnataka and Kerala. The magazine covers a wide range of crops (commercial and subsistence) and farm and houshold management themes. It is 15 years old, is self-supporting, and has established a unique niche for itself, based on a philosophy of farmer participation in the generation of information. This approach is expressed through an insistence on farmer verification of technologies described in the magazine, an adaptive and interative approach to technology, and encouragement of farmer-to-farmer communication, and a counterbalance to government and industry promotional campaigns.
