7 pages, Present study was carried out in 2018-19, in the three districts of Punjab i.e., Faisalabad, Sargodha and Muzaffargarh to analyse the factors affecting dissemination of agricultural information to farmers through ICT tools. One hundred and twenty respondents were selected randomly from each district, making a total sample of 360 respondents. Concerning the general use of ICT
tools in the dissemination of agricultural information, the findings indicated a change in trend
from the radio (11.1%) towards TV (85.6%) and mobile phone SMS (75.8%). The relevance of information and ICT tools’ cost appeared as common determinant factors for technology transfer effectiveness by ICT tools. Furthermore, farmers also indicated that the most effective
tool to disseminate agricultural information was television, followed by the mobile phone and social media. Moreover, most of the farmers (81.7 % and 73.1%, respectively) indicated that the
lack of innovative information and difficulties in using ICT tools were significant barriers while
communicating via these tools. The use of television and mobile phones in extension should be improved because they were relatively more popular among farmers. It was recommended that the Punjab government should also design a system of periodic monitoring and evaluation of the use of information and communication technologies in the extension with agricultural universities’ participation and relevant non-governmental organizations in Punjab. A dynamic feedback system should be designed, based on the local advisory committees’ recommendations, to determine the local farmers’ needs/problems, which should be sent immediately to the Directorate of Agricultural Information to suggest some suitable solution and disseminate through ICTs.
15 pages, This study presents a designed ICT based extension service delivery system for the sugar industry of Eswatini. The model is an improvement of the current system and it presents a delivery system that is void of many limitations. This model emanates from findings of a survey which involved all smallholder sugarcane farmers (N=172) and their extension officers (N=17). The survey investigated how information and knowledge are currently managed within the sugar industry. Basically, the model revolves around the use of mobile phones to relay information among the sugar industry stakeholders in a timely, more organised, productive and cost-effective ways, without contravention of the COVID-19 pandemic protocols. Sugarcane stakeholders can now be able to exchange information using the model without having to meet physically, which is what most of the traditional approaches required. The exchange of information can be in a form of voiced, pre-recorded information in the form of texts, audio, or audio visuals. This would go a long way in enhancing smallholder farmer’s productivity as it has the potential of empowering more rural sugarcane farmers with crucial information for improved productivity. The model has the potential to sustain itself as the participation of the stakeholders is promoted.
