Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10313
Notes:
2 pages., University of Illinois at Urbana-Champaign., Researchers report consumer research indicating that the "future of U. S. citrus may hinge on consumer acceptance of genetically modified food."
5 pages., Author concludes that "genetic information is easy to portray as a new and scary technology, but fearmongering is largely based on misinformation, a misunderstanding of evolution and our place in the natural world, and vague fears of contamination. In reality, GMO safety testing is extensive and has not uncovered any safety concerns for current GMOs. There are other issues with GMOs that are worth discussing, but fears of adverse health effects are not legitimate." Cites a review of research ty the European Commission in 2010: "The main conclusion to be drawn from the efforts of more than 130 research projects, covering a period of more than 25 years of research and involving more than 500 independent research groups, is that biotechnology, and in particular GMOs, are not per se more risky than e.g. conventional plant breeding technologies."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11702
Notes:
9 pages., Online via publisher website., Presentation of these cited megatrends in agriculture includes references to expanded communications challenges involving genetic modification/biotechnology and public scrutiny of livestock treatment.
