20 pages., via databse., Based on a qualitative investigation comparing the ways in which French and Israeli Bordinary consumers view naturalness in food, this paper questions the choices they make in terms of food supply and their relations to the food production processes and the retail channels. The results of the study highlight that these representations, with the categorizations in which they are embodied, are strongly influenced by the context of life and the socio-cultural affiliations of these consumers. The comparison between the two countries allows to underline that the logic of categorization of the natural, and the related practices, are characterized by significant differences due to food cultures and relations of trust or mistrust regarding the food chains and industries. More broadly, the article demonstrates that investigating the conceptions that consumers have of naturalness is a relevant analyzer of their dietary decisions and their perceptions of food production and distribution systems.
15 pages., The paper analyses characteristics of vertical relationships of organic supply chains with a specific focus on the processing and retailing sectors. The analysis takes into account different regions of the EU Mediterranean area. Data were collected through interviews using an ad hoc questionnaire. The survey was based on a sample of 306 firms, including processors and retailers. The analysis revealed that a relevant aspect for the processing firms of organic products concerns the guaranteeing of safety and quality levels for the products. The main tools to implement the quality management are based on the adoption of specific production regulations and quality controls. The premium price most frequently applied by processors ranges from 10% to 40% and similar values are revealed for retailers. The diffusion of supply contracts allows the vertical coordination between agriculture and processing firms in the organic supply chains. The main distribution channels for the processing firms are represented by specialised shops in organic products, direct sales and supermarkets.
