14 pages., via online journal., The preservation, management, and sharing of indigenous knowledge is crucial for social
and economic development in rural Africa. The high rate of illiteracy (print-based) in
rural Africa and the exclusion of indigenous knowledge from Western education add to
the information gap experienced in rural Africa. Other challenges facing oral cultures are
the disappearance of traditional knowledge and skills due to memory loss or death of
elders and the deliberate or inadvertent destruction of indigenous knowledge. The
rapidly increasing use of social media and mobile technologies creates opportunities to
form local and international partnerships that can facilitate the process of creating,
managing, preserving, and sharing of knowledge and skills that are unique to
communities in Africa. This article proposes the use of social media and mobile
technologies (cell phones) in the creation, preservation, and dissemination of indigenous
knowledge and discusses the role of libraries in the integration of social media
technologies with older media that employ audio and audiovisual equipment to reach a
wider audience.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08827
Notes:
Pages 1071-1094 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint
16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.
