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2. Comparison of presentation method effectiveness for dissemination of pesticide-free turfgrass management information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Julie H. (author), Henderson, Jason J. (author), Wallace, Victoria H. (author), and University of Georgia University of Connecticut Department of Extension, University of Connecticut
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10327
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(4) : 536-542
- Notes:
- 7 pages., Via online journal., This study examined how different presentation formats affected knowledge gain among school grounds managers. Results indicate large-group participants (presentation to ≈50 participants at a turfgrass field day) had greater knowledge retention than small-group participants (presentation to 6–10 participants at an interactive workshop). Small-group attendees had more flexibility to discuss issues that affected them directly and may have focused on those issues instead of the targeted information. Large-group meetings were more ridged in format and attendees were less able to deviate from the main subject matter being presented. However, the value of the small-group meeting should not be discounted, especially when athletic field grounds managers and staff require information specific to their situation. When disseminating more general information, the large-group meeting format is a better means of delivery.
3. Connecticut markets to media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fromer, Carole S. (author / Extension State Visual Media Coordinator, University of Connecticut; Middlesex County Extension OFfice, Haddam)
- Format:
- Journal article
- Publication Date:
- 1985
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05711
- Journal Title:
- Extension Review
- Journal Title Details:
- 56 (2) : 32-33
- Notes:
- AGRICOLA IND 85048698
4. Consumer perceptions of green industry retailers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
- Format:
- Journal article
- Publication Date:
- 2019-03-26
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
- Journal Title:
- HortTechnology
- Journal Title Details:
- 29(2) : 213-222
- Notes:
- 10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.
5. Eliciting consumer preference and willingness to pay for mushrooms: a latent class approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut Center for Agribusiness and Economic Development, University of Georgia
- Format:
- Journal article
- Publication Date:
- 2019-03
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 50(1) : 46-62
- Notes:
- 16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers can include various labeling to attract new customers. This study investigates Connecticut consumers’ preferences and willingness to pay for mushrooms marketed with various labels using a latent class approach to identify classes within the market. Results reveal three market segments (price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are discounted, but the non-GMO label receives little value.
6. Integrating timber and wildlife management : education through demonstration
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Broderick, Stephen H. (author), McEvoy, Thomas J. (author), and Broderick: University of Connecticut; McEvoy: University of Vermont
- Format:
- Journal article
- Publication Date:
- 1986-04
- Published:
- USA: Orono, ME : The Station.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05260
- Journal Title:
- Miscellaneous Publication University of Maine, Agricultural Experiment Station
- Journal Title Details:
- 689 : 281-286.
- Notes:
- AGRICOLA IND 90016241; Paper presented at the "Joint Conference of New England Chapter of the Society of American Foresters, Maine Chapter of the Wildlife Society, Atlantic International Chapter of the American Fisheries Society," March 6-8, 1985, Portland, Maine.
7. Partnerships Evolve Over Time
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bender, Norman K. (author) and Bull, Nancy H. (author)
- Format:
- Journal article
- Publication Date:
- 2007-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26216
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 45(4)
- Notes:
- Online access; 6 p.
8. Pollinator-friendly plants: Reasons for and barriers to purchase
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Benjamin (author), Khachatryan, Hayk (author), and Rihn, Alicia (author)
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10347
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 831-839
- Notes:
- 9 pages., Via online journal., Certain pesticides are coming under scrutiny because of their impact on pollinator insects. Although most consumers express willingness to aid pollinators, the reasons for consumers’ preferences or barriers to purchasing pollinator-friendly plants and the types of pollinators’ that consumers are trying to protect are less understood. Using an online survey of 1200 Connecticut (CT) consumers, of which 841 had home landscapes, we find that 46% of consumers with home landscapes purchased pollinator-friendly plants to attract pollinators to their landscape. Consistent with past research that focused on consumers’ preferences for pollinator-friendly plants, the data also reveal that some consumers are willing to pay premiums for plants that contribute to pollinator’s health. However, only 17% stated that attracting pollinators was their primary motivation; a finding that suggests labeling alone will likely not motivate consumers to purchase plants. The major barriers to purchasing pollinator-friendly plants included lack of labeling (cited by 28%), followed by high price (28%). Consumers purchasing pollinator-friendly plants were trying to attract butterflies (Lepidoptera) (78%), bees (Apidae) (59%), hummingbirds (Trochilidae) (59%), and other birds (41%). We also find that demographics and purchasing behavior affect barriers and types of pollinators desired. Simply labeling plants has the potential to increase purchasing, but increasing price could be detrimental as many consumers feel pollinator-friendly plants are highly priced. Implications for ornamental horticulture stakeholders are discussed.
9. The Farm in the City in the Recent Past: Thoughts on a More Inclusive Urban Historiography
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Glasser, Ruth (author) and University of Connecticut
- Format:
- Online journal article
- Publication Date:
- 2017-01-31
- Published:
- United States: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11353
- Journal Title:
- Journal of Urban History
- Journal Title Details:
- 44(3) : 501-508
- Notes:
- 17 pages., via online journal, The scholarly and journalistic literature usually treats urban agriculture as a new phenomenon, but it is a neglected dimension of urban history. Some U.S. cities, at least in the Northeast, had food-raising and processing practices not just in colonial times but up until the relatively recent past. Three areas of history are explored that have mostly omitted discussion of city food production but nonetheless provide important frameworks to explore such production: urban development, agricultural, and immigrant history. Woven throughout this piece is evidence from a study of Waterbury, Connecticut. Local food production did not die when the Industrial Revolution came to Waterbury. Farms and other food-producing, processing, and marketing operations remained and even adapted to the growing city’s needs and resources. The city government both supported and undermined agriculture in ways that add to an understanding of urban history and are lessons for current urban agriculture policy.