9 pages, Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.
12 pages, Many environmental dilemmas such as water scarcity originate from human behavior. This study aimed to analyze Iranian farmers’ water conservation behavior using Bandura’s social-cognitive theory. To this end, a cross-sectional survey was conducted to collect the required data. The research instrument was a questionnaire. A sample of 380 farmers was selected using a multistage stratified random sampling method. The results indicated that variables of social-cognitive theory could predict about 73% of farmers’ water conservation behavior variance. Investigation of direct effects of factors on farmers’ water conservation behavior revealed that the major determinants are as follows: intention of water conservation, social-structural factors, perception of others’ behavior, outcome expectancy, self-efficacy, and water conservation co-regulation. Findings showed that factors that have been mentioned in social-cognitive theory could be considered for enhancing farmers’ water conservation behaviors since the theory provides a more realistic insight into farmers’ behaviors with an emphasis on farmers’ social and structural contexts
