282 p., Contributes to assessing the effects of neoliberal reforms, and to identifying alternative strategies for better living through globalization, by exploring aspects of the creative destruction wrought upon the population of Jamaica, where government and multinational agencies have pursued a consistent and decades-long policy trajectory following the logic of liberation through market expansion. Focusing on conceptions of ethical behavior as expressed by residents of one central-island farmtown, the dissertation charts a corresponding pattern in locally prevalent guidelines for reconciling individual and collective interests through the practice of freedom.