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2. Are farmers empowered? The role of empowerment in farmer decision making about weed and invertebrate management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Major, Jason (author), Grant, Will (author), and Stocklmayer, Sue (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11649
- Journal Title:
- Rural Extension and Information Systems Journal
- Journal Title Details:
- 14(1) : 1-10
- Notes:
- 10 pages., Researchers investigated empowerment in the context of two strategies, Integrated Weed Management and Integrated Pest Management. Findings suggested: "With the rise of chemical resistance, the agricultural industry has placed considerable emphasis on the need to accelerate and achieve farmer adoption if IWM and IPM, but our evidence suggests that greater emphasis should be given to understanding the socio-cultural factors that affect farmer decision making. Farmer empowerment emerged as a core concept from the data."
3. Happily ever after... A systematic literature review of the use of storytelling in extending agricultural research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thomson, Michael (author), Cosby, Amy (author), and Swain, Dave (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11653
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 62-72
- Notes:
- 11 pages., Authors focus on the Australian perspective and draw on a detailed global context to better understand how research might inform the use of creative non-fiction storytelling to aid new technology development.
4. Online farm trials: a national web-based information source for Australian grains research, development and extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walters, Judi (author), Milne, Robert (author), and Thompson, Helen (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Australia: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11209
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1) : 117-123
- Notes:
- Report of the Online Farm Trials Project developed to "bring national grains research data and information directly to the grower, agronomist, researcher, the grains industry, and the community through through innovative online technology."
5. Using the "market, message, means of communication framework" to guide design of grape rootstock extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Megan (author) and Hathaway, Sandy (author)
- Format:
- Journal article
- Publication Date:
- 2017-01-01
- Published:
- Australia: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11205
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 13(1) : 19-30
- Notes:
- The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.
6. Using the theory of planned behaviour framework to understand Tasmanian dairy farmer engagement with extension activities to inform future delivery
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Turner, Lyia (author), Hall, Alison (author), Kilpatrick, Sue (author), and Dairy Australia
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- Tasmania, Australia: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10118
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(1)
- Notes:
- 17 pages, via online journal, Translator disclaimer Full Article Figures & data References Citations Metrics Reprints & Permissions Get access ABSTRACT Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery. Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour. Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting. Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented. Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension. Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.