Today, Grace, Kennedy & Company is aggressively moving forward to meet new goals with a range of policies and programs designed to ensure its pr-eminent position in both the Caribbean and the world. These efforts include an ambitious brand "re-launch" complete with new logo, vibrant new label designs, and a new advertising campaign driven by a positioning statement reinforcing the company's pre-eminence: "Grace Foods, Genuine Caribbean Taste. Enjoyed Worldwide." While its first priority will always be towards serving the nutritional needs of its Caribbean home and "family," Grace, Kennedy & Company has now embarked on an aggressive new push into another world market, with plans to expand its sales to West Indian "expatriates" living abroad, as well as to the burgeoning number of people everywhere who desire the genuine taste of the Caribbean. Thus, the re-launch of the Grace brand, as a true "world brand" began in May of this year with this new positioning line as its corner stone. The advertising campaign, crated in conjunction with Michigan based consultants Stone & Simons Advertising, includes an overall theme, "The New Face of Grace," designed to address the brand's new logo and labeling, as well as the new "faces" around the world who are choosing Grace Foods for their "Genuine Caribbean Taste."
