1 - 4 of 4
Number of results to display per page
Search Results
2. Exploring social media and online communication use by direct-to-consumer agricultural businesses in upstate New York
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weingarten, Katerina (author), Settle, Quisto (author), Harvey, Linnea (author), and Cartmell, Dwayne (author)
- Format:
- Journal Article
- Publication Date:
- 2023
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12936
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V.107, Iss.2
- Notes:
- 24 pages, The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from traditional marketing practices to digital marketing practices, further emphasizing the importance of an online presence for small businesses. To better understand the perceptions of direct-to-consumer agricultural businesses, this study sought to understand the current use of social media and online communication and the challenges faced, related to social media and online communication, among these producers. Ten direct-to-consumer agricultural business personnel were interviewed to examine their social media and online communication use. Direct-to-consumer agricultural businesses are using Facebook as a primary social media platform and finding time to focus on social media and online communication is a challenge for agricultural personnel. A website is important to direct-to-consumer agricultural businesses, however many do not currently have a website. Direct-to-consumer agricultural businesses believe social media and an online communication are important to the growth and success of the business and are interested in educational materials and professional support to improve their online presence.
3. How Agricultural farmers respond to risks during the covid-19 pandemic: an exploration through the dual social capitals approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hao, Mingsong (author), Xi Zhou, Chuntian Lu (author), and Xu, Jing (author)
- Format:
- Journal article
- Publication Date:
- 2023-02-17
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12831
- Journal Title:
- Journal of Agriculture
- Journal Title Details:
- Vol. 13, N. 2
- Notes:
- 18 pages, The degree of risk to which agricultural farmers are exposed during the COVID-19 pandemic and how they tackle those difficulties is a critical topic. Although the topic has been paid considerable attention by worldwide scholars, this study intends to compensate for it via conducting a ground-breaking analysis based on sample survey data. Integrating theoretical perspectives of individual- and collective-level social capitals rooted in sociology, and using NPRM (Nested Poisson Regression Model) to analyze a sample survey data collected in rural China in August 2020, we generated the following findings. (1) The overall risks and damages to agricultural production and management are relatively minimal. Thus, farmers are highly confident in conquering the pandemic and recovering their business. (2) Compared with micro- and macro-level influencing factors, social capital at both levels could greatly help agricultural farmers obtain informal and formal supporting resources (such as encouragement and financial supports), thus helping them to cope with the pandemic shock. (3) Specifically, the acquisition of informal supporting resources is mainly affected by the size of farmers’ ordinary networks (Spring Festival Visiting Network) and the frequency of public activities held in a village; gaining access to formal supporting resources is also influenced by the frequency of public activities, but the state of farmers’ personal connections with official departments plays a crucial role in determining the amount of such resources can be obtained. According to these empirical findings, suggestions on how to suppress the negative effects and lift the positive effects of dual social capitals in the process of responding to risks are proposed.
4. The future of extension programming post-pandemic: the need for diverse approaches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zimbroff, Andrew (author)
- Format:
- Commentary
- Publication Date:
- 2023-08-22
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12928
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 61, N.2
- Notes:
- 4 pages, The Covid-19 pandemic has been highly disruptive to Extension programming. Online programming has emerged as one of the primary approaches for maintaining engagement with the communities and populations Extension serves. Some have even suggested that it might become the default programming method, even after it is safe to return to in-person programming. In this commentary, I discuss some of the current limitations and challenges inherent in online-only programming -- ones that are often overlooked by Extension personnel. Further, I discuss key factors that Extension personnel should take into account when considering online programming for any future professional efforts.