Conference paper / Journal article, This study examined farmers’ readiness to assess social media as agro-information reception tool in the study area. An interview guide was used in collecting data from 120 farmers who were randomly selected. Data collected were analysed with the aid frequency counts percentages and logit regression. The results showed that half of the respondents (50%) had primary education. About 90% were aware of whatsapp and 12.6% were aware of blogs, respectively. Education, farming experience, membership of farmers’ group and extension access were the variables that positively influence farmers’ readiness to assesssocial media as agro-information reception tool while respondents’ age negatively influence readiness to assess social media. Enlightenment programmes for farmers on the use of social media and an improved extension services to keep the farmers acquainted with the benefits of social media.
Rizkiansyah, M. (author), Ariestyani, A. (author), and Yunus, U. (author)
Format:
Conference paper with abstract
Publication Date:
2022-03-01
Published:
Netherlands: IOP Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12513
Journal Title Details:
2022 Iop Sci. Conference
Notes:
9 pages, Data from the Indonesian Seed and Farmers Technology Association data shows that 22 percent of Indonesian farmers have used smartphones to obtain agricultural information. But many farmers still struggle to get information especially in the pandemic era. This research is to find out how the comparison of information delivery patterns between traditional media and cyber media on farmers in Bangil. Indonesia. This research theory uses the theory of cyber extensions. This research method by, observe online media, interviewing several farmers in Bangil and supported by survey data to 85 farmers in Bangil. The results showed that although cyber media began to enter as one of the sources of information for farmers, only a few were dependent on online, while the rest still relied on information from extension methods. Counselling still needed as a connection between farmers and Internet.
