Hashem, Nesrein M. (author), Hassanein, Eman M. (author), Hocquette, Jean-François (author), Gonzalez-Bulnes, Antonio (author), Ahmed, Fayrouz A. (author), Attia, Youssef A. (author), and Asiry, Khalid A. (author)
Format:
Journal article
Publication Date:
2021-06-08
Published:
United States: MDPI
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12277
24 pages, In the near future, the year 2050, agricultural production should expand to fulfill the needs of approximately 9.7 billion inhabitants. Such an objective should be harmonized with social, economic, and environmental sustainability aspects to maintain safe food production and food security worldwide. For more than a year, the COVID-19 pandemic has raised and is still strongly disrupting the agro-livestock production sector, similar to several other economic sectors. In this sector, the relationships between suppliers, producers, and consumers should always continue to maintain the activity of the production chain, which are impaired by social distancing decisions taken following the emergence of the COVID-19 pandemic. In this study, a global cross-sectional survey (translated into four languages: Arabic, English, French, and Spanish) was shared with people belonging to the agricultural sector to identify: (1) the role of the agricultural information and communication technologies (ICTs) in agro-livestock farming systems sustainability during the period of COVID-19 pandemic, (2) the need for such technologies in the agricultural sector, and (3) the factors that affect the use of such technologies. The results showed that the most frequently used agricultural ICTs were social media (Facebook and/or WhatsApp; 27.3%) and online platforms and Internet services (26.3%), whereas robotic vehicles and/or drones (6.6%) were less frequently used. During the emergence of the pandemic, the major reasons impacting agro-livestock farming systems' sustainability were social distancing (30.0%), shortage of labor (17.7%), maintaining precision farm management (14.8%), product marketing (14.2%), access production inputs (7.2%), and others (16.1%). Applying agricultural ICTs solved many obstacles related to the production process, such as maintaining precision farm management (25.6%), product marketing (23.6%), and access production inputs (16.1%). The subgroup analyses of the results considering the degree of country advancement, size of agribusinesses, and role/position of respondents in the farm highlighted the importance of supporting the use, availability, and awareness of agricultural ICTs at least for some groups of people such as those belong to developing countries, laborers, and small-scale agri-business holders. This cross-sectional study highlights the urgent need to turn to and to expand the use of new agricultural ICTs to meet the growing demand for food production in the world and to ensure the resilience and sustainability of farming systems, specifically under unexpected and extreme conditions.
10 pages, How to increase conservation practices on farmland is a never-ending discussion topic for those working in the area of agriculture. Targeting of potential clients through conservation marketing is a key principle. Yet, prior research has identified that women and people of color are largely “invisible” in agriculture, to federal agricultural and conservation agencies. In this content analysis, we conduct an analysis of the U.S. Department of Agriculture (USDA) agency websites and social media to determine the inclusiveness of marketing by USDA. Our analysis of gender and race focuses on three primary categories: (1) numbers; (2) focus; and (3) roles. Our findings reveal that the USDA is perpetuating a normative position of agriculture as a man’s world with its dominant focus on the white male. The findings highlight how women (especially those of color) are marginalized in agricultural imagery by federal agricultural agencies that provide conservation programs.
15 pages, Trust is often an assumed outcome of participation in Alternative Food Networks (AFNs) as they directly connect producers with consumers. It is based on this potential for trust “between producers and consumers” that AFNs have emerged as a significant field of food studies analysis as it also suggests a capacity for AFNs to foster associated embedded qualities, like ‘morality’, ‘social justice’, ‘ecology’ and ‘equity’. These positive benefits of AFNs, however, cannot be taken for granted as trust is not necessarily an outcome of AFN participation. Using Chinese case studies of AFNs, which are characterised by a distinct form of trust pressure—consumers who are particularly cynical about small scale farmers, food safety and the organic credentials of producers—this paper highlights how the dynamics of trust are in constant flux between producers and consumers. I suggest that it is the careful construction of the aesthetic and multi-sensory qualities of food, which is often celebrated via social media, that human centred relations in Chinese AFNs are mediated. This leads to two key conclusions: first, that the key variable for establishing trust is satisfying the consumer’s desire for safe (i.e. "fresh") food; and second, the materiality of the food and the perception of foods materiality (especially through social media), must both be actively constructed by the farmer to fit the consumer’s ideal of freshness.
