9 pages, The study examined the effect of marketing intermediaries on onion prices in Benue state, Nigeria. A multistage sampling method was employed to select 150 onion sellers in the study area. Primary data were collected using a structured questionnaire administered to respondents. Data collected were analysed using descriptive statistics, marketing efficiency and Gini coefficient. The study revealed that the majority (66.7%) of the respondents were female, 46.7% were married with an average age of 38 and an average income of ₦96684.00. The result also showed e marketing efficiency of 5.19 indicating that the product was efficient in the study area and Gini coefficient of 0.29 indicating that onion marketing is perfectly competitive. Transportation and storage facilities constituted the greatest challenge faced by onion sellers in the study area. Based on the findings of the study, it was recommended that the sellers should form cooperatives to promote bulk purchase which will, in turn, reduce transportation charges as well as enable them to achieve the benefits from economies of scale.
9 pages., Cassava (Manihot esculenta) is an important regional food source, providing food and income to over 30 million farmers, processors, and traders in Nigeria. Extension programs support awareness and interest in new technologies; they facilitate the adoption and adaptation of new approaches to crop production, post-harvest processing, and marketing. Extension can be understood as an intermediary or catalyst in the dissemination of information to rural farmers. This study analyzed the effect of cassava farmers’ exposure to extension on a broad measure of cassava technology adoption, while considering the influence of some individual and farm characteristics as control variables. Data were obtained from personal interviews with sample of 952 households conducted in southern Nigeria. Results show a relationship between extension exposure and technology adoption. Farmer-to-farmer interaction played the greatest role in diffusion of the technologies. Interactions with extension agents were low, suggesting that adoption of improved technologies could be enhanced by improved regular contact with extension information. The results underscore the importance of farmer-to-farmer interaction processes that often overshadow extension assistance in supporting and guiding the use of production technology. The conclusions consider some implications for 21st century extension.
15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.
3 pages, Various food programs present opportunities for marketing local food in Tennessee. Health-conscious consumers prefer the health benefits of local food over processed foods. To satisfy consumer demand, local restaurants are utilizing the services of local food vendors. Conventional grocery stores are broadening their food aisles to accommodate locally produced foods. Using data collected from an online survey of 250 producers, this research update reports on opportunities for marketing local foods in Tennessee.
