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    Start Over Publication Year 2021 Subject Term consumers Subject Term food supply

    2. Price Fairness of Processed Tomato Agro-Food Chain: The Italian Consumers’ Perception Perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Samoggia, Antonella (author), Grillini, Giulia (author), and Del Prete, Marherita (author)
    Format:
    Journal article
    Publication Date:
    2021-04-30
    Published:
    Switzerland: MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12509
    Journal Title:
    Foods
    Journal Title Details:
    10 (5)
    Notes:
    20 pages, Food consumers are increasingly searching for emotions and values when purchasing and consuming food. They search for products that ensure social and environmental sustainability, in addition to more common extrinsic product attributes, such as price, packaging, origin, and brand. In particular, there is increasing interest in product price fairness. The current study aims at exploring consumers’ perception and understanding of price fairness, focusing on the processed tomato products agro-food chain. The study interviewed 832 people. Data were collected through an online questionnaire with the support of Qualtrics software, and data elaboration was carried out with Statistical Package for Social Science (SPSS). The elaboration includes an Exploratory Factor Analysis (EFA) to identify existing latent factors in the consumers’ perception of enabling agro-food system elements influencing farmers’ reception of fair prices. Then, factor mean values were cross-analysed with socio-economic characteristics and processed tomato consumption habits with Analysis of Variance (ANOVA). Results support the idea that consumers are limitedly aware of the processed tomato agro-food chain dynamics and consider farmers as the most unfairly remunerated partner. Women and frequently purchasing consumers of processed tomato products believe farmers should be treated more fairly. There is a difference between what consumers perceive as fair price distribution and actual price distribution among processed tomato chain actors. Further studies may focus on how fairness attribute impacts on consumer purchasing behaviour.

    4. US consumers’ online shopping behaviors and intentions during and after the covid-19 pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, Kimberly L. (author), Yenerall, Jackie (author), Chen, Xuqi (author), and Edward Yu, T. (author)
    Format:
    Journal article
    Publication Date:
    2021-08-31
    Published:
    UK: Cambridge University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12869
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    Vol. 53, Iss. 3
    Notes:
    19 pages, A study of 1,558 US households in June 2020 evaluated utilization of online grocery shopping during the COVID-19 pandemic, influences on utilization, and plans for future online grocery shopping. Nearly 55 percent of respondents shopped online in June 2020; 20 percent were first-timers. Cragg model estimates showed influences on online shopping likelihood and frequency included demographics, employment, and prior online shopping. Illness concerns increased likelihood, while food shortage concerns increased frequency of online shopping. A multinomial probit suggested 58 percent respondents planned to continue online grocery shopping regardless of pandemic conditions.