Social Networks like Facebook, Twitter, YouTube and WhatsApp are now becoming very popular tools that are used for sharing the latest and important farming based information in different part of India. These tools are now widely used by Agricultural Extension and Advisory services to interact with the farmers for exchanging agricultural related information in India. The most influential farmers in a network can disseminate the information to the less central farmers of the network. The extension functionaries that promote the agricultural innovation will share the information with the most central members which in turn will share it with maximum number of the members of a social network. Social Network Analysis (SNA) acts as an efficient analytical tool that helps us to understand the relationship between farmer stakeholders and the importance of a farmer's position in the entire network. In this paper, a structural analysis of the Social Network is performed over two datasets, namely, Facebook-like dataset and Twitter Lists dataset. Here, we have studied the importance of individual nodes in the network through various centrality measures. SNA properties like centralities are used to represent the most central nodes that can act as a good influence spreader in the network. In this paper, initially the k-core decomposition method is used to find a set of influential nodes among all the nodes in the network. It is done to reduce the computational time. Our simulation shows that the nodes with higher Page Rank centrality can activate more members in a network as compared to other centrality measures. For Information diffusion, we have used Linear Threshold (LT) Model to understand the influence spread of the central farmers in the network.
Baranowski, Dariusz B. (author), Flatau, Maria K. (author), Flatau, Piotr J. (author), Karnawati, Dwikorita (author), Barabasz, Katarzyna (author), Lubaz, Michal (author), Latos, Beata (author), Schmidt, Jerome M. (author), Paski, Jaka A.I. (author), and Marzuki (author)
Format:
Journal article
Publication Date:
2020-05-19
Published:
UK: Nature Portfolio
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13091
10 pages, Floods are a major contributor to natural disasters in Sumatra. However, atmospheric conditions leading to floods are not well understood due, among other factors, to the lack of a complete record of floods. Here, the 5 year flood record for Sumatra derived from governmental reports, as well as from crowd-sourcing data, based on Twitter messages and local newspapers’ reports, is created and used to analyze atmospheric phenomena responsible for floods. It is shown, that for the majority of analyzed floods, convectively coupled Kelvin waves, large scale precipitation systems propagating at ∼12 m/s along the equator, play the critical role. While seasonal and intraseasonal variability can also create conditions favorable for flooding, the enhanced precipitation related to Kelvin waves was found in over 90% of flood events. In 30% of these events precipitation anomalies were attributed to Kelvin waves only. These results indicate the potential for increased predictability of flood risk.
9 pages, Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.
9 pages, Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.
Chang, Chia-chen (author), Jia Yi Cheng, Gwyneth (author), Nghiem, Thi Phuong Le (author), Carrasco, L. Roman (author), Song, Xiao Ping (author), Rui Ying Oh, Rachel (author), and Richards, Daniel R. (author)
Format:
Journal article
Publication Date:
2020-03-05
Published:
UK: Nature Portfolio
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13087
8 pages, Humans may have evolved a need to connect with nature, and nature provides substantial cultural and social values to humans. However, quantifying the connection between humans and nature at a global scale remains challenging. We lack answers to fundamental questions: how do humans experience nature in different contexts (daily routines, fun activities, weddings, honeymoons, other celebrations, and vacations) and how do nature experiences differ across countries? We answer these questions by coupling social media and artificial intelligence using 31,534 social media photographs across 185 countries. We find that nature was more likely to appear in photographs taken during a fun activity, honeymoon, or vacation compared to photographs of daily routines. More importantly, the proportion of photographs with nature taken during fun activities is associated with national life satisfaction scores. This study provides global evidence of the biophilia hypothesis by showing a connection between humans and nature that contributes to life satisfaction and highlights how nature serves as background to many of our positive memories.
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11946
Notes:
Online from CFI. 29 pages., The Center "examines the most important emerging trends in animal protein, the latest digital ethnography research on consumer mindset and traditional and social media chatter, and provide specific insight to guide strategy going forward."
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
21 pages, Florists have been adopting social media as a new marketing instrument to promote their business. However, academic research has rarely looked into the existing state of that adoption. Consequently, several fundamental problems remain unknown regarding the application of social media marketing (SMM) among florists, which may limit the development of the flower retailing business in the current social media era. In seeking to address this deficiency, this study aimed to investigate florists’ motivations, strategies, and perceived performance in relation to the application of SMM, as well as to explore the barriers faced by florists regarding the adoption of SMM. The authors implemented these objectives by interviewing 35 flower shop owners who each had established a brand page on Facebook. The qualitative data obtained from the interviews were analyzed using a grounded hermeneutic editing approach. The study’s results revealed that even though there were different motivations for florists to adopt social media marketing, including increasing brand exposure, improving customer relationship, and reducing the cost of advertising, showing expertise in floral design to attract consumers was the most common motivation stressed by the interviewees. The strategies mostly used by florists in managing their Facebook brand pages included providing high quality posts, cross-industry advertising, and switching consumers from online questions to a physical store visit. The most significant benefit perceived by florists regarding the use of a Facebook brand page was the development of new customers. Although the interviewees recognized the benefitsofadoptingSMM,someofthemfacedgreatincompatibilityinlaborsourceforthatadoption. In addition, most interviewees focused on achieving general marketing goals rather than more advanced functions, such as business intelligence, in the application of SMM. The study results implied that the interviews mostly saw Facebook brand pages as a social network platform for increasing current sales volume, rather than for reaching a long-term quality customer relationship, which has deviated from the essence of social media marketing, and thus, limiting the synergy of the application of SMM in the flower retail sector.
2 pages., Online from publisher., Describes how he and his associates are adjusting their farm reporting activities during restrictions and impacts of the current COVID-19 pandemic.
