18 pages, Based on panel data from the Rural Fixed Point Survey of the Ministry of
Agriculture over the period 2004-2016 and supplementary survey data on information
and communications technology (ICT) applications in the countryside, this paper employs
the difference in differences (DID) method to analyze the effects of ICT applications on
rural households’ agricultural total factor productivity (TFP) with mobile phone signal,
internet and 3G mobile network connections as indicators, and decomposes and evaluates
the constituent factors. Our findings reveal a positive effect of ICTs on rural households’
TFP, which primarily stemmed from rising agricultural technical efficiency. However, ICTs
exerted no significant effect on agricultural technical progress during this paper’s data
period due to limited rural human capital. These findings are consistent with robustness test
results based on counterfactual and matching methods.
Online from publication. 4 pages., Report about a panel presentation at a meeting of the Produce Marketing Association. Panelist moderator reported that food delivery services such as Grubhub, DoorDash and Postmates can charge restaurants 20-35 percent commission per order, in addition to the monthly fee for the service. Customers typically pay a delivery fee, a driver tip, and sales tax. The moderator urged restaurants, "Be smart about where your money is spent, and be firm, and try and make it a good experience for yourself and your customers."
11 pages., In 2016, a study was conducted in Tanzania to assess the impact of radio and SMS in scaling-up smallholder participation in legume-based sustainable agricultural intensification (SAI) practices and technologies. The study aimed to answer the following research questions: (i) does participation in the campaign enhance farmers’ knowledge of legume-based sustainable agricultural intensification practices and technologies? (ii) what is the impact of the campaign on the adoption of legume-based sustainable agricultural intensification practices and technologies?; (iii) does exposure to multiple ICT-enabled channels result in larger gains (in terms of knowledge and adoption) than exposure to only one channel? (iv) is it more cost-effective to use radio or SMS alone or use them in combination? The results show that both awareness and adoption are boosted if SMS supports radio campaigns. However, radio alone is the most cost-effective approach. Each dollar spent on the radio campaign results in 2.1 farmers that have adopted at least one new practice, compared with 0.5 farmers for SMS and 0.4 farmers for radio and SMS combined. Other factors were also important in facilitating uptake of legume-based SAI practices, such as gender, age, education and land size, but were not statistically significant when rated against the communication channels used.
2 pages., Online from publisher., Author identifies five apps/tools that help her be more efficient, organized and productive in her freelance operations.
6 pages., Article #:v58-1tt2, via online journal., Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions.
