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    Start Over Publication Year 2020 Subject Term appeals (message) Subject Term engagement

    1. Technology is values neutral - your brand is not

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arnot, Charlie (author / Center for Food Integrity)
    Format:
    Commentary
    Publication Date:
    2020
    Published:
    International: Center for Food Integrity, Gladstone, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
    Notes:
    4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."