Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11639
Notes:
2 pages., Online via AgriMarketing Weekly., Release from Protect the Harvest describes "how extremist groups...are cashing in" on the COVID-19 crisis, jeopardizing animal producers and consumers.
"More than a year after an undercover video campaign revealed animal welfare issues at Fair Oaks Farms, experts say there are important lessons to be learned." Article describes the event and includes sections about principles of crisis communication, tracking animal activists, and tips for hiring employees.
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11946
Notes:
Online from CFI. 29 pages., The Center "examines the most important emerging trends in animal protein, the latest digital ethnography research on consumer mindset and traditional and social media chatter, and provide specific insight to guide strategy going forward."
