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2. Building communities through food: strengthening communications, families, and social capital
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Purnell, David F. (author)
- Format:
- Book
- Publication Date:
- 2019
- Published:
- USA: Lexington Books, Lanham, Maryland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11095
- Notes:
- 137 pages., Examines the power of food as a communicative tool to bring people of diverse backgrounds together. Author argues that food enables people to look past their differences and focus on their similarities, thus creating a stronger sense of community via the sharing of a meal.
3. Cargill releases its latest survey on what consumers want
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-08-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
- Notes:
- Online via AgriMarketing Weekly. 2 pages.
4. Communicating with data: telling the extension story in credible and actionable Ways
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Craig, Diane D. (author) and Borger, Ruth H. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11146
- Journal Title:
- Journal of Human Sciences and Extension
- Journal Title Details:
- 7(2):144-174
- Notes:
- 30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
5. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
6. Engaging journalism in rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wenzel, Andrea (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10622
- Journal Title:
- Journalism Practice
- Journal Title Details:
- 13(6) : 708-722
- Notes:
- 16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."
7. Framing forest fires and environmental activism: a storytelling contest about human intervention in nature
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Castello, Enric (author) and Montagut, Marta (author)
- Format:
- Journal article
- Publication Date:
- 2019-11-07
- Published:
- Spain: Universidad de Navarra
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D12991
- Journal Title:
- Communication & Society
- Journal Title Details:
- V.32, N.4
- Notes:
- 16 pages, This article focuses on the processes of sense-making of forest fires in a Mediterranean context. The authors use a textual approach to compare media framing with activist organizational storytelling. The authors conducted a frame analysis in two major daily newspapers in Catalonia (La Vanguardia and El Periódico de Catalunya) during three summers and compared the results with the stories from four leading activist and volunteering organizations that came out of in-depth interviews with their members, one focus group and published materials. The results identified up to five major mainstream media frames, among which were stories focusing on agricultural risk, climate change and weather conditions; imprudent and negligent attitudes; inappropriate fuel management and woodland conditions; and arson. The natural self-regulatory frame was present as part of the discourse of resilience but almost residual. Some journalism focused on the spectacular nature of the events and their dramatic impact, which led to some degree of mediatization of wildfires. The organizations problematized these frames and discussed about the appropriateness of human intervention to prevent forest fires. The results also revealed that activists observed the issue from a broader complexity, replicating frames on “structural responsibility” instead of “individual responsibility” allocation. The authors point out that if wildfires are to be better understood and dealt with more in-depth knowledge is required of different stakeholders’ approaches to preventing forest fires.
8. Happily ever after... A systematic literature review of the use of storytelling in extending agricultural research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thomson, Michael (author), Cosby, Amy (author), and Swain, Dave (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11653
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 62-72
- Notes:
- 11 pages., Authors focus on the Australian perspective and draw on a detailed global context to better understand how research might inform the use of creative non-fiction storytelling to aid new technology development.
9. Rural ruins in America's climate change story: photojournalism, perception, and agency in Shishmaref, Alaska
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Herrmann, Victoria Stephanie (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10550
- Journal Title:
- Annals of the American Association of Geographers
- Journal Title Details:
- 109(3) : 857-874
- Notes:
- 19 pages., via online journal., This article provides a visual analysis of a set of peopleless photographs taken in 2006 of a falling home erosion in the village of Shishmaref, Alaska, that have been widely circulated in reporting about the relocation of the village due to climate change. It asks whether the visual contract between spectator and absent climate change victim extends beyond an empathetic response to action toward restoring the lost home. The article explores the relationship of contemporary scholarship on postmodern ruination in U.S. Rust Belt cities and the Shishmaref fallen home photograph as a means to analyze the work done by rural ruination.
10. The story behind Green Mountain Grown
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Navarra, Katie (author)
- Format:
- Journal article
- Publication Date:
- 2019-02-07
- Published:
- USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10222
- Journal Title:
- AAEA ByLine
- Notes:
- 9 pages., Includes a link to the seven-page article which this award-winning agricultural reporter wrote for the February 2018 issue of Western Horseman magazine.