Online via Drovers News Source. 3 pages., Announces a petition from the United States Cattlemen's Association to the USDA Food Safety and Inspection Service to address "Product of the U.S.A. and "Made in the U.S.A. claims on U.S beef. Includes a link to full petition (199 pages). The petition ends: "To eliminate the likelihood of confusion and to better inform consumers, USDA contends that voluntary labels indication 'Made in USA' and 'Product of USA' or similar content should be limited to beef from cattle born, raise, and harvested in the United States."
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10557
Notes:
2 pages., via website, AgriMarketing Weekly., A Wisconsin judge on Friday ordered Anheuser-Busch to stop suggesting in advertising that MillerCoors’ light beers contain corn syrup, wading into a fight between two beer giants that are losing market share to small independent brewers.
Woodall, Colin (author / Chief Executive Officer, National Cattlemen's Beef Association)
Format:
Commentary
Publication Date:
2019-09-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11004
Notes:
3 pages., National Cattlemen's Beef Association, Centennial Colorado., Commentary on messaging being used by interest groups to pit beef producers against one another.
Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
Notes:
See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
Opinion article, Via online digital edition. 1 page., Editor speaks to inaccuracies in politicians' descriptions of "farting cows" as a significant factor in greenhouse gas emissions in the U.S.
