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2. Facebook and a farm crisis: FFA and online agricultural advocacy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kostelich, Callie (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11118
- Journal Title:
- Open Library of Humanities
- Journal Title Details:
- 5(1): 1-32
- Notes:
- 32 pages., via online journal., Following the March 2017 wildfire devastation in Texas, Oklahoma, and Kansas, local chapters of the National FFA Organization actively engaged on social media to advocate for public response to the crisis. Twenty-three public Facebook posts from FFA chapters and affiliates demonstrate members’ engagement with agricultural issues in the United States, disrupting the generalization that young adults are disconnected from civic affairs. However, while Facebook served as an important platform for members’ ag-vocacy in the wake of the crisis, FFA chapter posts contain embedded traditional rural literacies, which are reflected in members’ collective identification with existing supporters of agricultural communities. While FFA chapters had the potential to advocate to a broad readership, the posts reveal the chapters’ way of reading the crisis and writing a response to it with an insular narrative. As a result, Facebook posts that target only limited audiences and/or appeal to readers with exclusionary collective identification result in the failure of entities, such as local FFA chapters, to capitalize on Facebook’s full potential as an advocacy tool to inform and engage large public audiences.
3. Facebook and a farm crisis: FFA and online agricultural advocacy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kostelich, Callie (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11330
- Journal Title:
- Open Library of Humanities
- Journal Title Details:
- 5(1) : 10
- Notes:
- Via online. 28 pages., Involves Facebook responses of local chapters of the National FFA Organization involving a 2017 wildfire devastation in Texas, Oklahoma, and Kansas. Author's analysis of 23 public posts led to an observation that the FFA chapter posts contained embedded traditional rural literacies and insular narrative. Observed failure to capitalize on Facebook's potential as an advocacy tool to inform and engage large public audiences.
4. Facebook, contestation and poor people's politics: spanning the urban-rural divide in Cambodia?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hughes, Caroline (author) and Eng, Netra (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Cambodia: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 25 Document Number: D10541
- Journal Title:
- Journal of Contemporary Asia
- Journal Title Details:
- 49(3) : 365-388
- Notes:
- 25 pages., via online journal, Rural internet use, although still limited, is growing, raising the question of how rural people are using social media politically. As a vehicle of communication that permits the rapid transmission of information, images and text across space and connections between dispersed networks of individuals, does technological advance in rural areas presage significant political transformations? This article investigates this question in the light of a poor result for the Cambodian People’s Party in the 2013 elections, and the subsequent banning of the main opposition party, before the 2018 elections. Expanding internet use in rural areas has linked relatively quiescent rural Cambodians for the first time to networks of information about militant urban movements of the poor. Rural Cambodians are responding to this opportunity through strategies of quiet encroachment in cyberspace. This has had real effects on the nature of the relationship between the dominant party and the rural population and suggests the declining utility of the election-winning strategy used by the party since 1993. However, the extent of this virtual information revolution is limited, since neither the urban nor rural poor are mapping out new online political strategies, agendas or identities that can push Cambodia’s sclerotic politics in new directions.
5. How social media can foster social innovation in disadvantaged rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Onitsuka, Kenichiro (author)
- Format:
- Online journal article
- Publication Date:
- 2019-05
- Published:
- MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11040
- Journal Title:
- Sustainability
- Journal Title Details:
- 11(9)
- Notes:
- 24 pages., via online journal., Social innovation has received widespread attention in the rural development field, especially its contribution to future rural sustainability. Social innovation revolves around social networks. Rural areas, however, can be relatively disadvantaged by their geographical peripherality. Social media, therefore, has strong potential to foster social innovation by enabling remote communication, but in rural areas, social media use may be low because of an aging and decreasing population. This study examined community-level adoption and use of social media in rural areas in Japan, with a focus on Facebook, for the purpose of sharing community information and facilitating networking with a variety of actors to promote rural social innovation. The study involved a comprehensive search and case studies targeting 139,063 rural communities and 10,922 rural joint-communities, all of which are legally designated agricultural communities throughout Japan. The search found that disadvantaged rural communities’ adoption of Facebook was scarce, and most of the communities that had adopted Facebook did not expand their social networks. Furthermore, investigation into the communities that had adopted social networking to a larger extent revealed that external supporters or migrants had essential roles in successful networking. Based on the obtained findings, this study has provided insights for future policy design.
6. Linking 4-H to linksters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Newman, Matthew (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10605
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 5 pages., Article #:3COM2, via online journal., Advances in communication technology and associated social changes have provided opportunities as well as challenges for 4-H. Historically, the 4-H club model was predicated on a community's coming together to provide youth members opportunities to gain a deeper understanding of their respective projects. The paradox is that as communities have become more connected through cell phones and social media, face-to-face, person-to-person interaction has decreased. To stay relevant for the next hundred years, 4-H must adapt to this circumstance. This article explores the importance of leveraging technology to bring young people together, foster a sense of community for them, and instill self-efficacy within them, all through the 4-H club model.
7. Social media use in American counties: geography and determinants
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pick, James (author), Sarkar, Avijit (author), and Rosales, Jessica (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11367
- Journal Title:
- International Journal of Geo-Information
- Journal Title Details:
- 8, 424
- Notes:
- Online via Directory of Open Access Journals (DOAJ). 25 pages, Researchers analyzed the spatial dimension and socioeconomic determinants of social media utilization in 3,109 counties in the United States. Subsamples involved metropolitan, micropolitan, and rural regions. Findings compared usage of Twitter, Facebook, LinkedIn, and all social media, by region of the nation.
8. Using a blog and social media to market extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davis, Gregory A. (author) and Stollar, Mariah K. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10612
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 4 pages., Article #: 3TOT7, via online journal., Extension professionals at all levels can use popular social media platforms to increase awareness of Extension. This article explores how our team of Extension professionals has used a blog in combination with Facebook on a weekly basis to better market Extension and our work. Every Extension professional can easily become part of a deliberate effort to more actively connect with stakeholders by using these tools.