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2. Reciprocity of social influence
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mahmoodi, Ali (author), Bahrami, Bahador (author), and Mehring, Carsten (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11772
- Journal Title:
- Nature Communications
- Journal Title Details:
- 9 : 2474
- Notes:
- Authors tested the hypothesis that our influence on others affects how much we are influenced by them. Findings suggested that participants reciprocated influence with their partner by gravitating toward the susceptible (but not insusceptible) partner's opinion. Further experiments revealed that reciprocity is both a dynamic process and is abolished when people believed that they interacted with a computer.