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2. Agricultural communicators' use of mobile devices and social media in USA
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hawley, John L (author), Chowdhury, Ataharul (author), and Hall, Kelsey (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Australia Pacific Extension
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10914
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1): 101-109
- Notes:
- 9 pages., via online journal., Social media platforms and other new technologies support the communication of many topics, both beneficial and controversial to t he development of the agriculture industry. Agricultural communicators’ use of these platforms is critical for engaging with stakeholders and communicating information beneficial to agriculture . The purpose of this study was to explore agricultural communicators’ use of devices and soci al media platforms in the United States. Researchers administered an online, descriptive que stionnaire to collect data from members of the National Association of Farm Broadcasting. A ma jority of respondents used social media for work, with smartphones being the most common device used. Facebook and Twitter were used more than blogs and YouTube to interact with farmer s/ranchers. Respondents agreed that social media allowed them to quickly and conveniently comm unicate with others. Significant relationships existed between perceived usefulness and Pinterest, blogs, and Instagram, while one significant correlation existed between perceiv ed ease of use and Instagram. Respondents should continue to use Facebook and Twitter to enga ge their stakeholder groups in conversations about agriculture.
3. Agricultural communicators' use of mobile devices and social media in the USA
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hawley, John L (author), Hall, Kelsey (author), and Chowdhury, Ataharul (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11207
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1) : 101-109
- Notes:
- The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.
4. Hot Pot, Curry And Sushi: How America Celebrated Thanksgiving
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gharib, Malaka (author)
- Format:
- Online article
- Publication Date:
- 2018-11-26
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09955
- Notes:
- NPR: The Salt. 11 pages.
5. Media placement and promotion: what three years of data tell us
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.
6. Of sows and social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mills, Becky (author)
- Format:
- Article
- Publication Date:
- 2018-02-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09216
- Notes:
- The Agricultural Communicators Network. LaGrange, GA. 6 pages.
7. Social media hypes about agro-food issues: activism, scandals and conflicts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stevens, T.M. (author), Aarts, N. (author), Termeer, C.J.A.M. (author), and Dewulf, A. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11475
- Journal Title:
- Food Policy
- Journal Title Details:
- 79: 23-34
- Notes:
- 12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
8. Using ROI tools to drive strategic planning
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- James, Beverly (author / University of Florida)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint
9. Why websites work: An examination of interdisciplinary agricultural center websites
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McLeod, Ashley (author), McKee, Valerie (author), Woodall, Savannah (author), McKee, Brandon (author), and Rumble, Joy (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10138
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.