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2. Communication strategies on palm oil sustainability: agri-food chain actors use of social media Twitter
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Samoggia, Antonella (author) and Reggeri, Arianna (author)
- Format:
- Research report
- Publication Date:
- 2017
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10282
- Notes:
- Proceedings in System Dynamics and Innovation in Food Networks 2017. Pages 101-102., From production to consumption, palm oil is a global food chain facing various sustainability dimensions. The study focuses on Twitter social media communication strategy of world agri-food chain actors on sustainability of palm oil. The study focused on a content analysis of twitter messages of palm oil producers, agri-food manufacturers and retailers. Preliminary results show that palm oil producers aim at promoting public opinion’s positive image of palm oil. Food manufacturers and retailers instead limit their communication on reacting to consumers’ solicitations, such as questions, doubts or complaints on palm oil use.
3. Imagined Facebook: an exploratory study of non-users' perceptions of social media in rural Zambia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wyche, Susan (author) and Baumer, Eric P.S. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- Zambia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09327
- Journal Title:
- New Media and Society
- Journal Title Details:
- 19(7) : 1092-1108
4. MediaGrowth Executive Summit
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bernick, Karen (author)
- Format:
- Presentation
- Publication Date:
- 2017-04-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
- Notes:
- Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.
5. The role of social media in gastronomy industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hegyes, Eva Gorgenyi (author), Mate, Balazs (author), Vafacaei, Seyyed Amir (author), and Farkas, Maria Fekete (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- Hungary
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10281
- Journal Title:
- Applied Studies in Agribusiness and Commerce
- Journal Title Details:
- 11(3-4) : 95-104
- Notes:
- Via online., Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition
6. Utilizing social media in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
- Format:
- Journal article
- Publication Date:
- 2017-January/February
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 55(1) : 30-33