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2. Citizens, consumers and farm animal welfare: A meta-analysis of willingness-to-pay studies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Clark, Beth (author), Stewart, Gavin B. (author), Panzone, Luca A. (author), Kyriazakis, Ilias (author), and Frewer, Lynn J. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-04
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10194
- Journal Title:
- Food Policy
- Journal Title Details:
- 68: 112-127
- Notes:
- 16 pages., via online journal, The sustainable intensification of animal production systems is increasing as a consequence of increased demand for foods originating from animals. Production diseases are particularly endemic in intensive production systems, and can negatively impact upon farm animal welfare. There is an increasing need to develop policies regarding animal production diseases, sustainable intensification, and animal welfare which incorporate consumer priorities as well as technical assessments of farm animal welfare. Consumers and/or citizens may have concerns about intensive production systems, and whether animal production disease represent a barrier to consumer acceptance of their increased use. There is a considerable body of research focused on consumer willingness-to-pay (WTP) for improved animal welfare. It is not clear how this relates specifically to a preference for reduced animal production disease incidence in animal production systems. A systematic review and meta-analysis were conducted to establish the publics’ WTP for farm animal welfare, with a focus on production diseases which arise in intensive systems. Systematic review methodology combined with data synthesis was applied to integrate existing knowledge regarding consumer WTP for animal welfare, and reduced incidence of animal production diseases. Multiple databases were searched to identify relevant studies. A screening process, using a set of pre-determined inclusion criteria, identified 54 studies, with the strength of evidence and uncertainty for each study being assessed. A random effects meta-analysis was used to explore heterogeneity in relation to a number of factors, with a cumulative meta-analysis conducted to establish changes in WTP over time. The results indicated a small, positive WTP (0.63 standard deviations) for farm animal welfare varying in relation to a number of factors including animal type and region. Socio-demographic characteristics explained the most variation in the data. An evidence gap was highlighted in relation to reduced WTP for specific production diseases associated with the intensification of production, with only 4 of the 54 studies identified being related to this. A combination of market and government based policy solutions appears to be the best solution for improving farm animal welfare standards in the future, enabling the diverse public preferences to be taken into consideration.
3. Consumer perceptions of aquaponic systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Short, Gianna (author), Yue, Chengyan (author), Anderson, Neil (author), Russell, Carol (author), Phelps, Nicholas (author), and University of Minnesota
- Format:
- Journal article
- Publication Date:
- 2017-06
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10442
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(3) : 358-366
- Notes:
- 11 pages., Via online journal., Aquaponics, an integrated system with both hydroponic plant production and aquaculture fish production, is an expanding alternative agriculture system. Many key questions about the overall feasibility of aquaponic systems remain unanswered. Of particular concern for start-up and established producers alike are consumer perceptions and willingness to pay for aquaponic produce and fish. This study reports results and analysis of a consumer survey about perceptions and preferences for aquaponic-grown products that was conducted in Minnesota during Feb. 2016. Probit and ordered probit models are used to evaluate the probability of different consumer demographic segments having various levels of knowledge and perceptions about aquaponics. About one-third of respondents had previously heard of aquaponics, and upon learning more about the system through the survey, respondents tended to be generally neutral or favorable to aquaponics. Price might be an issue for many consumers, but many tend to believe that aquaponics can impact the environment in a positive way. The results represent a first step toward building knowledge about the potential consumer base for aquaponics, which is a critical piece in the system’s potential overall profitability. It appears that consumer education and marketing will be key for the expansion of the market.
4. Engagement and Extension: an examination of internal branding in Kansas Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Audrey E.H. (author) and Boone, Kristina M. (author)
- Format:
- Conference paper
- Publication Date:
- 2017-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08152
- Notes:
- Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 16 pages.
5. Market strategy for promoting green consumption: Consumer preference and policy implications for laundry detergent
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jo, Manseok (author) and Shin, Jungwoo (author)
- Format:
- Journal article
- Publication Date:
- 2017-01-23
- Published:
- USA: John Wiley & Sons Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08216
- Journal Title:
- International Journal of Consumer Studies
- Journal Title Details:
- 41 (3): 283-290
6. Purdue study reports what farmers believe are keys to their success
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gray, Allan (author)
- Format:
- News release
- Publication Date:
- 2017-08-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08998
- Notes:
- Online via AgriMarketing Weekly. 2 pages.
7. Where I come from: exploring regional differences in California consumers’ attitudes and beliefs about fluid milk
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author), Wickstrom, Ashlan E. (author), Buck, Emily B. (author), and Association for Communication Excellence
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10133
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 14 pages., Via online journal., Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. The researchers recommend using the results of the study to tailor messages to the specific information needs of consumers in urban, suburban, and rural regions of [State].