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2. Battle of the blogosphere: Monsanto versus the world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Murphy, Patrick D. (author)
- Format:
- Book chapter
- Publication Date:
- 2017
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08812
- Notes:
- Pages 95-116 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.
3. Communication strategies on palm oil sustainability: agri-food chain actors use of social media Twitter
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Samoggia, Antonella (author) and Reggeri, Arianna (author)
- Format:
- Research report
- Publication Date:
- 2017
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10282
- Notes:
- Proceedings in System Dynamics and Innovation in Food Networks 2017. Pages 101-102., From production to consumption, palm oil is a global food chain facing various sustainability dimensions. The study focuses on Twitter social media communication strategy of world agri-food chain actors on sustainability of palm oil. The study focused on a content analysis of twitter messages of palm oil producers, agri-food manufacturers and retailers. Preliminary results show that palm oil producers aim at promoting public opinion’s positive image of palm oil. Food manufacturers and retailers instead limit their communication on reacting to consumers’ solicitations, such as questions, doubts or complaints on palm oil use.
4. Crowdsourcing change: an analysis of Twitter discourse on food waste and reduction strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author) and Buck, Emily B. (author)
- Format:
- Conference paper
- Publication Date:
- 2017-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08161
- Notes:
- Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 27 pages.
5. FarmHer: Syngenta celebrates women in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Syngenta (author) and G&S Business Communications (author)
- Format:
- Online document
- Publication Date:
- 2017
- Published:
- United States: Public Relations Society of America
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
- Notes:
- 4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
6. Following the tweets: what happened to the IPCC AR5 synthesis report on Twitter?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yagodin, Dmitry (author), Tegelberg, Matthew (author), Medeiros, Débora (author), and Russell, Adrienne (author)
- Format:
- Book chapter
- Publication Date:
- 2017
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08856
- Notes:
- Pages 193-211 in Kunelius, Risto Eide, Elisabeth Tegelberg, Matthew Yagodin, Dmitry (eds.), Media and global climate knowledge: journalism and the IPCC. United States: Palgrave Macmillan, New York City, New York. 309 pages.
7. Networked learning for agricultural extension: a framework for analysis and two cases
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bennett, M. John (author) and Starasts, Anna (author)
- Format:
- Online journal article
- Publication Date:
- 2017-05-24
- Published:
- Australia: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10131
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 23(7) : 399-414
- Notes:
- 17 pages., Via online journal., Purpose: This paper presents economic and pedagogical motivations for adopting information and communications technology (ICT)-mediated learning networks in agricultural education and extension. It proposes a framework for networked learning in agricultural extension and contributes a theoretical and case-based rationale for adopting the networked learning paradigm. Design/methodology/approach: A review of the literature highlights the economic and pedagogical need for adopting a networked learning approach. Two examples are described to instantiate the language for learning networks: a small community of farmers in India and large Twitter community of Australian farmers. Findings: This paper reviews evidence that successful networked learning interventions are already occurring within agricultural extension. It provides a framework for describing these interventions and for helping future designers of learning networks in agricultural extension. Practical implication: Facilitation of learning networks can serve to achieve efficient agricultural extension that connects farmers across distances for constructivist learning. To realize these benefits, designers of learning networks need to consider set design, social design and epistemic design. Theoretical implication: This paper contributes a theoretical framework for designing, implementing and analysing learning networks in agriculture. It does this by integrating existing ideas from networked learning and applying them to the agricultural context through examples. Originality/value: This paper contributes an understanding of the value of networked learning for extension in terms of economic and pedagogical benefits. It provides a language for talking about learning networks that is useful for future researchers and for practitioners.
8. The ‘hungry gap’: Twitter, local press reporting and urban agriculture activism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reed, Matt (author) and Keech, Daniel (author)
- Format:
- Online journal article
- Publication Date:
- 2017-10-02
- Published:
- United Kingdom: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10490
- Journal Title:
- Renewable Agriculture and Food Systems
- Journal Title Details:
- 33(6); 558–568
- Notes:
- 11 pages., via online journal., This paper is concerned with how urban food activists related to the media during 2015, when Bristol was the European Green Capital (EGC), how they represented themselves and how others represented their agenda. Our intention is to inform the debates on urban agriculture (UA) and, more specifically, to contribute to discussions about ‘scaling up’ UA. To achieve this, we adopt a form of analysis that rests on Castells’ insights about contemporary protest movements, the media and the role of communication technologies in constituting social power. By using Bristol, a city with a welldeveloped and studied urban agriculture movement, we suggest new areas for consideration that focus on the importance of communication in the development of the movement. Our study relied only on publicly available data; newspaper reports about the EGC and a sample of the social media used by the urban food networks in the city. We found that the mass media was mainly concerned with reporting topics other than food and that urban food was not a salient issue in their coverage. The Twitter network we analyzed was a loose constellation of different communities, which shared materials that were mostly concerned with creating a shared, normative picture of urban food. By considering the structure of these forms of media, we can observe the assembly of the forms of communication and their content. The paper concludes that the self-representation of urban food networks at that time reveals a narrow focus of interest. This emphasis may have contributed to the lack of connection within the city between potential allies. Our conclusion supports similar research findings in neighboring communities, which have observed the limited connections of urban food networks to the circuits of power and influence.
9. Urban food initiatives in north west England: Manchester Veg People, FarmStart, and Land Army
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stein, Mark (author)
- Format:
- Proceedings
- Publication Date:
- 2017
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08827
- Notes:
- Pages 1071-1094 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
10. Utilizing social media in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
- Format:
- Journal article
- Publication Date:
- 2017-January/February
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 55(1) : 30-33