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2. Consumer attitude and behaviour towards food waste
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Radzyminska, Monika (author), Jakubowska, Dominika (author), and Staniewska, Katarzyna (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- Poland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10926
- Journal Title:
- Journal of Agribusiness and Rural Development
- Journal Title Details:
- 1(39) : 175-181
- Notes:
- This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus group method, with approximately 8–10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22– 25 years. Studies have shown that negative attitude of household towards food waste is not frequently reflected in consumers’ behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer’s attitude and behaviour.