Naeem, Arshia (author), Anjum, Maria (author), Rehman, Mariam (author), Mahmood, Zahid (author), Kamran, Muhammad Asif (author), and Lahore College for Women University, Lahore, Pakistan
Nuclear Institute for Agriculture and Biology, Faisalabad, Pakistan
National Agricultural Research Centre, Islamabad, Pakistan
Format:
Journal article
Publication Date:
2016
Published:
Pakistan: Asianet-Pakistan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08248
5 pages., via online journal., In India sustaining dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates development and dissemination of technology for improving the farm’s output. There is also a need to understand how far existing innovations are adopted by farmers and factors influencing adoption and/or rejection. Hence, the factors that influence adoption and the extent of adoption were consolidated from past research using meta analysis and other techniques. It was found that at large-level farmer’s knowledge (true effect size r value +0.64) and at medium-level (true effect size r value ranging from +0.32 to +0.47) attitude, risk-taking behaviour and economic motivation, milk production and sales, education, extension agency contacts and mass media exposure influenced adoption of dairy innovation. Further, along with the above factors poor innovation attributes were limiting adoption to 55%.
25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.
Moss, Geoffrey (author / Moss Associates, Wellington, New Zealand)
Format:
Commentary
Publication Date:
2016-06-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11023
Notes:
Via email from author's website. 3 pages., Author's five basic principles for stimulating agriculture in countries. "Each country is unique and must work things out for themselves, but there are basic principles to be considered and, if necessary, put in place." Three principles focus on farmer collaboration and training needs.
