Mills, Jane (author), Gaskell, Peter (author), Ingram, Julie (author), Dwyer, Janet (author), Reed, Matt (author), Short, Christopher (author), and University of Gloucestershire
Format:
Online journal article
Publication Date:
2016-06-15
Published:
United Kingdom: Springer Nature
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11282
16 pages., via online journal, The United Kingdom’s approach to encouraging environmentally positive behaviour has been three-pronged, through voluntarism, incentives and regulation, and the balance between the approaches has fluctuated over time. Whilst financial incentives and regulatory approaches have been effective in achieving some environmental management behavioural change amongst farmers, ultimately these can be viewed as transient drivers without long-term sustainability. Increasingly, there is interest in ‘nudging’ managers towards voluntary environmentally friendly actions. This approach requires a good understanding of farmers’ willingness and ability to take up environmental activities and the influences on farmer behavioural change. The paper aims to provide insights from 60 qualitative farmer interviews undertaken for a research project into farmers’ willingness and ability to undertake environmental management, particularly focusing on social psychological insights. Furthermore, it explores farmers’ level of engagement with advice and support networks that foster a genuine interest, responsibility and a sense of personal and social norm to sustain high quality environmental outcomes. Two conceptual frameworks are presented for usefully exploring the complex set of inter-relationships that can influence farmers’ willingness to undertake environmental management practices. The research findings show how an in-depth understanding of farmer’s willingness and ability to adopt environmental management practices and their existing level of engagement with advice and support are necessary to develop appropriate engagement approaches to achieve sustained and durable environmental management.
Suvedi, Murari (author) and Kaplowitz, Michael (author)
Format:
Introduction
Publication Date:
2016-02
Published:
International: U.S. Agency for International Development, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11774
Notes:
MEAS Handbook. URL to it provided online from Modernizing Extension and Advisory Services (MEAS), University of Illinois, Urbana-Champaign, and Department of Community Sustainability, Michigan State University, East Lansing. Printed 6-page introduction and contents section of this 193-page handbook, which was sponsored by USAID Feed the Future initiative., Process skills and competency tools for front-line extension staff to use in their day-to-day work. Handbook offers a set of tools for effective communication, program planning and evaluation. It is meant to support and educate agricultural extension workers worldwide.